Israel’s GuardKnox, a provider of computing solutions for the automotive industry with a subsidiary location in Detroit, is launching Cybertech Tier, a new category on the global automotive supply chain designed to work with Tier 1s, OEMs, and aftermarket suppliers to usher in the next generation of software-defined and service-oriented vehicles.
“The era of the software-defined vehicle has arrived, and OEMs and Tier 1 suppliers are looking to non-traditional technology companies to introduce innovative solutions,” says Moshe Shlisel, co-founder and CEO of GuardKnox.
“The Cybertech Tier lays the groundwork for the automotive industry to quickly adapt to the new paradigm and to design and build the next generation of vehicles. Cybertech Tier suppliers are paving the path towards the personalized in-vehicle user experience drivers are demanding. We look forward to continuing to work with stakeholders across the industry to integrate advanced hardware and software that is high-powered and secure at its core.”
Cybertech Tier companies are ushering in a shift by delivering software and hardware solutions that allow for multiple functionalities in vehicle architecture and components that are secure by design. These suppliers deliver application-oriented platforms that support the integration of new apps and services, connectivity, and customizable in-vehicle experiences.
This allows new players from Cybertech Tier to enter the traditional vehicle ecosystem, where they can complement, support, and open new revenue streams for Tier 1s, OEMs, and aftermarket suppliers.
Consumer demands and technological breakthroughs are requiring the automotive industry to undergo a shift in how vehicles are designed and built. The traditional supply chain is being redefined by non-traditional technology companies in order to support increasing levels of automotive innovation.
GuardKnox’s product line is applicable to any mobility platform and is specifically designed to address the evolving needs of the automotive industry. Its products are flexible, scalable, and secure and offer a foundation for added connectivity, infotainment, applications, amenities, and vehicle customization. The company also enables over the air updates, and its solutions can integrate into existing or next-generation architectures.
GuardKnox is working toward series production with four Tier 1 suppliers in Europe and Asia Pacific, as well as OEMs and aftermarket suppliers in the U.S. The company also has a location in Germany.