Detroit’s Display Group at Packard Plant Forms Audio Visual Lighting Creative Joint Venture


Display Group, an event production company located at Detroit’s historic Packard Plant, has formed Audio Visual Lighting Creative to expand its roster of offerings to businesses, organizations, and individuals.

A joint venture between Display Group and Fairway Productions in St. Clair Shores, the latter company will close and join AVL Creative at Packard Building No. 22.

Display Group will continue as an event and display company, and will now offer the services of AVL Creative to its clients looking for audio, video, and lighting support as part of their meeting and event needs.

Fairway Productions was founded in 2005 by Michael McConnell and employs five people that will now be part of AVL Creative. Display Group, founded by Rick Portwood in 1991, has 50 staff members.

“Display Group has relied on Fairway Productions to execute all of our client’s audio, video, and lighting needs for many years,” says Portwood, president of Display Group. “Forming AVL Creative allows us to offer a seamless event experience to our clients. Having that expertise in house allows our sales team even more flexibility to produce great events.”

As part of the growth plan, Display Group recently acquired all of the wedding décor and lighting inventory from Colonial Party and Event Rental of Troy, which closed in 2017. The acquisition will be a key component of AVL Creative’s growth moving forward.

“AVL Creative’s specialty is quality audio, video, and lighting services,” says McConnell, former owner of Fairway Productions. “In recent years, our team has been called upon to do more complex shows and events. The marriage of our creative skills with Display Group’s vast rental inventory and custom capabilities is a very rewarding prospect for all of our clients.”

“We’re also excited to use our DG-3D foam milling technology, which will allow us to create any type of shape or surface, and then utilize AVL Creative’s projection mapping to make it come alive,” adds Portwood.

Display Group offers an array of rental inventory, in-house graphic design and production, custom display and fixtures, 3-D design and production, portable and modular trade show properties, and kiosks.

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