Detroit’s Chevrolet Racing Partners With The Weather Co. to Boost Track Performance


Chevrolet in Detroit’s Chevrolet Racing today announced it is working with The Weather Co., an IBM business headquartered in Atlanta, to add advanced weather technology to the toolbox provided to Chevrolet race teams so they can understand how they perform under specific weather conditions.

“With both track conditions and car performance always changing due to shifting weather conditions, access to precise and accurate real-time data and analysis will be critical to developing a winning race strategy,” says Pat Suhy, Chevrolet group manager for NASCAR Programs. “We are excited to work with The Weather Co. on this effort.”

In collaboration with Cognitive Combustion, a motorsports technology company specializing in cloud-based software and analytics applications, Chevrolet Racing will integrate weather insights into its race software applications, allowing the team to better predict race weather conditions, including rain start and stop times and real-time weather conditions for each lap.

The real-time data will be correlated to historical weather data so Chevrolet can track data lap-by-lap under specific weather conditions.

“Weather happens in real time, and in the world of motorsports, critical strategy decisions need to be made on-the-fly in a high-pressure, high-speed environment,” says Bill Dow, head of media and entertainment for The Weather Co. “Now, Chevrolet will have access to The Weather Co.’s expansive data platform used by businesses around the world, not only to optimize operations, but to help drivers optimize performance and give them the edge they need against their competitors.”

The Weather Co. provides data and insights to more than 3,500 businesses around the world and serves millions each day through The Weather Channel brand.

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