Detroit’s Cadillac Offers New Embedded Parking Capability Via Cadillac Marketplace

Eligible Cadillac drivers now can more easily locate, reserve, and pay for parking from their in-vehicle touchscreen before reaching their destination with ParkWhiz, which now is included in Cadillac Marketplace, the industry’s first in-vehicle commerce platform.
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ParkWhiz on Cadillac Marketplace
ParkWhiz, which allows drivers to locate, reserve, and pay for parking, is now included Cadillac Marketplace, an in-vehicle commercial platform. // Photo courtesy of Cadillac

Eligible Cadillac drivers now can more easily locate, reserve, and pay for parking from their in-vehicle touchscreen before reaching their destination with ParkWhiz, which now is included in Cadillac Marketplace, the industry’s first in-vehicle commerce platform.

“Cadillac’s new parking experience in Marketplace enables drivers to enjoy the journey without wondering where they will park when they reach their destination,” says Scott Goddard, Marketplace line of business leader for Cadillac. “This is another example of how Cadillac is integrating technology that elevates the driving experience.”

To use the new parking capability through Marketplace, users first need to set up a ParkWhiz account online or through the ParkWhiz mobile app. The account will include preferred payment method and vehicle details such as make, model, and license plate number.

Once it’s set up, users can link their ParkWhiz account within Marketplace to find nearby parking options, see details about the lot or garage, book parking, and access their entry/exit parking pass with just a few taps on the in-vehicle touchscreen. ParkWhiz has thousands of spaces available in more than 250 cities across the U.S.

“As every driver knows, parking is a core component of the driving experience. In fact, people often spend the same amount of money on parking each month as they do on gas, but with more frequent transactions,” says Dan Roarty, president and COO of Arrive, ParkWhiz’s parent company. “We are thrilled to power parking in Cadillac vehicles, making it simpler for their drivers to reach their destinations.”

General Motors Co. launched Marketplace in December 2017 in connected Chevrolet, Buick, GMC, and Cadillac vehicles and has added new merchants to continue to make every drive more productive and enjoyable. Marketplace works independently of the driver’s mobile device and is available on nearly 325,000 properly equipped model year 2017 and newer Cadillac vehicles.

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