Detroit welcomes Michigan’s first Savage X Fenty, Rihanna’s global lingerie, innerwear, and apparel brand at Bedrock’s 1442 Woodward Ave. The grand opening is tomorrow.
The store, located on the east side of Woodward, between John R Street and E. Grand River Avenue (same block as the Shinola Hotel), will offer an extensive assortment of accessibly priced styles across lingerie, lounge, sleepwear, and sport. Sizes range from XS-4X.
“Through accessibility and convenience, we want to ensure that Savage X Fenty’s customers can shop and explore the brand on their own terms,” says Vanessa Wallace, chief marketing officer of Savage X Fenty, which has multiple stores, including locations in Atlanta, Houston, Los Angeles, and Washington, D.C.
“With our new store, we hope to reach all of Detroit and provide more opportunities to engage with our products firsthand.”
The Detroit location will be the third Savage X Fenty store to feature the brand’s new design concept, unveiled as part of its recent rebrand. By the end of 2024, Savage X Fenty will have a total of 14 stores across the U.S.
“Detroit is a city known for its culture, experience and art, so it makes perfect sense why a cutting-edge brand such as Savage X Fenty chose downtown Detroit for its first Michigan storefront; both the globally recognized brand and our city are known for bold fashion, ingenuity and creativity,” says Ivy Greaner, COO of Bedrock.
“The addition of Savage X Fenty to the Bedrock portfolio is an important step in our ongoing mission to cultivate a vibrant downtown for Detroit residents and visitors, full of destination shopping, dining and entertainment experiences.”
To celebrate the grand opening, Savage X Fenty will host a celebration featuring special giveaways, a live DJ, and light refreshments. The festivities will kick off on Aug. 30 at 10 a.m.
Bedrock is a full-service real estate firm owned by Dan Gilbert, founder and chairman of Rocket Cos. in Detroit, that specializing in innovative city building strategies. Since its founding in 2011, Bedrock and its affiliates have invested and committed more than $7.5 billion to acquire, develop, and operate more than 140 properties in Detroit and Cleveland with landmark developments at the Hudson’s Site, Book Tower, City Modern, Tower City Center, and the May Company Building.
For more information, visit https://www.bedrockdetroit.com/ or www.SavageX.com.
