The Detroit Tigers are ramping up game day with an app designed for sports betting, which became legal in Michigan last year.
The Tigers have entered into a multi-year partnership with Australia’s PointsBet, a global sportsbook operator, to provide access to experiences, content, promotions, and more in and around Comerica Park. PointsBet is an app that provides bettors with access to the most markets for wagering in the world. It rewards players with more money the more correct their wagers are.
“We are thrilled to welcome PointsBet as a gaming partner of the Detroit Tigers,” says Chris Granger, group president of sports and entertainment at Ilitch Holdings Inc. “Our incredible fans will love the unique experiences and innovative offerings that PointsBet’s personalized platform provides. We look forward to the fan-friendly enhancements this will bring to the game-day experience in and around Comerica Park for years to come.”
The agreement will begin for the upcoming 2020 Tigers season, which is anticipated to begin on July 23-24, according to the team’s website. It was made possible by the recent agreement between PointsBet and Major League Baseball, designating PointsBet as an authorized gaming operator of the MLB and granting them rights to use official MLB data along with MLB marks and logos within PointsBet products.
“The PointsBet team is excited to announce our groundbreaking deal with the Detroit Tigers and Major League Baseball, becoming the first legal sports betting operator in U.S. history to partner with an MLB franchise,” says Johnny Aitken, CEO of PointsBet USA. “PointsBet operates in rare space within the industry by owning our technology environment from end to end, which allows us to be extremely nimble on product innovation and personalized offerings to complement our app’s market-leading speed. We offer the most betting options in the world on MLB games via our unique PointsBetting product, and we are excited to inject a unique and robust betting proposition into the great state of Michigan.”
As part of the deal, PointsBet will have television broadcast-visible branding at Comerica and will be featured on the Detroit Tigers Radio Network. PointsBet will also have a sponsored presence on the Tigers’ digital platforms and be featured on “The Word on Woodward,” a twice-a-week live streaming show that airs on the club’s channel. PointsBet will also be integrated into the District Detroit app and MLB Ballpark app.
PointsBet was launched in the U.S. in January 2019. It offers the most markets on all four major U.S. sports – the NFL, NBA, MLB, and NHL.