Detroit Three Automakers Shine in J.D. Power 2024 Initial Quality Study

Each of the Detroit Three automakers found something to boast about in the 2024 Initial Quality Study from J.D. Power in Troy.
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The Chevrolet Tahoe SUV was one of six GM vehicles to lock down top honors in the most recent J.D. Power Initial Quality Study. // Photo courtesy of Chevrolet

Each of the Detroit Three automakers found something to boast about in the 2024 Initial Quality Study from J.D. Power in Troy.

General Motors Co. in Detroit claimed the most model-level awards. Ford Motor Co. in Dearborn jumped 14 positions and Lincoln improved its performance. And the Ram brand of Stellantis in Auburn Hills outperformed every brand in the study, the only truck-exclusive marque to do so.

Six GM models — Cadillac’s XT6 and XT5 and Chevrolet’s Equinox, Traverse, Tahoe, and Silverado HD — earned top awards. More than half of GM models also were among the top three in their respective segments.

XT6 was first in new vehicle quality among upper midsize luxury SUVs for the third year in a row. XT5 was first in new vehicle quality among midsize luxury SUVs for new vehicle quality.

Equinox was the No 1 compact SUV for new vehicle quality for the third year in a row. Traverse was first in new vehicle quality among midsize SUVs. Tahoe topped the large SUV category for the third year in a row and Silverado HD was the No. 1 heavy-duty truck for new vehicle quality for the second time in the last three years.

“Quality is a priority for GM and earning the most awards in the J.D. Power 2024 U.S. IQS Study of any automaker reflects that commitment,” says Antonio Francavilla, vice president of global quality, supplier quality, and operational excellence at GM. “As we accelerate into our all-electric future, we consistently work to improve quality from the development of our products, across the company, and at every step of the customer journey.  We are listening to customer input, pairing with other data, and using it to make updates to our products more quickly than ever before.”

In Dearborn, Ford jumped 14 spots to No. 9 from No. 23, and a number of Ford vehicles performed well in the study, which is based on feedback from drivers and data on vehicle repair visits during customers’ first three months of new vehicle ownership. Lincoln also improved its rank from No. 28 to No. 25.

“We are making a lot of progress on quality and customers with our latest vehicles are benefiting from it,” says Jim Baumbick, vice president of product development and quality at Ford. “We have more work to do, as our ambition is to have best-in-class quality and we won’t be satisfied until we achieve and sustain it.”

Bronco Sport took top honors in the small SUV segment. Explorer, Maverick, and Super Duty ranked second in their respective segments.

In Auburn Hills, the Ram brand is “uplifted” by its performance in the J.D. Power study. Capping this year’s performance is the Ram 1500’s win in the Full-Size Light-Duty Pickup segment, and a third-place finish among Heavy-Duty Pickups for the Ram 2500/3500.

“This recognition is particularly uplifting because our customers are extremely demanding,” says Chris Feuell, CEO of the Ram brand. “Satisfying them to the point where we rise above every other brand in the industry is testament to the boundless creativity of our designers and engineers, and the unwavering dedication of our assemblers and dealers.”

Another Stellantis product that performed well is the Alfa Romeo Stelvio, which scored a second-place ranking among compact premium SUVs, the model’s second consecutive year among the segment’s top two.

“Stellantis brands have enjoyed top IQS rankings for several years,” says Bill Kendell, senior vice president-North America customer experience at Stellantis. “But to achieve what Ram has achieved in this year’s study, with its broader scope, is a clear demonstration that our team can and will deliver on the mission statement of our organization: Every Customer Counts, Every Journey Matters.”