BC Flight, a private jet service based at Oakland County International Airport in Waterford Township, has named Detroit Red Wings Captain Dylan Larkin as its 2024 brand ambassador. Larkin will star in the company’s first ad campaign.
The first commercial centers on Larkin’s life as an NHL team captain, his experience as a BC Flight Jet Card customer, and the overall mission of the company, which is “the enlightened way to fly private.”
“We’re excited to work with Dylan,” says Thane Namy CEO of BC Flight. “Not only is he captain of the iconic Detroit Red Wings and a regular private jet flyer, but he’s also a great role model in the community.
“The concept of the campaign centers around the effortless nature and convenience of flying privately with us. Whether you are an NHL team captain, business executive, or planning a family vacation, the BC Flight experience is easy and relaxing — which is exactly how private jet travel should be.”
The ad also features BC Flight’s jet card program. The company says it’s the only service in the country offering a 10-Hour Jet Card, which is eligible for financing. The card allows a 10-hour block of private jet time on a light jet, and when financed, it requires $9,500 down and 27 payments of $1,962 per month.
After the down payment is made, clients can take their first flight. This program also includes 15-hour, 25-Hour, 50-Hour, and 100-Hour cards, with the 25-Hour card also eligible for a payment plan.
Larkin made his NHL debut in 2015. In 2021, the three-time NHL All-Star was named the 37th captain in the history of the Red Wings, and first native of Detroit and born in Michigan to wear the C.
“I’m excited to partner with BC Flight as both an ambassador and a client,” Larkin says. “Their company mission of convenience, relaxation, and approachability is exactly what I’m looking for when I’m planning travel for my family and friends. The advertising campaign perfectly conveys that, and I’m proud to be a part of it.”
The commercial was produced by Effectv, a division of Comcast, and currently is running on FOX, CNBC, the Travel Channel, and other networks.
For more information, visit bcflight.com.
