Detroit Pistons Will Unveil Courtside Club for New Season, First in the NBA

In a first for the NBA, the Detroit Pistons will unveil the CURE Insurance Courtside Club, located behind the visitor’s baseline at Little Caesars Arena. The club will open in October for the 2021-22 season.
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A rendering of the new CURE Insurance Courtside Club, set to open in October for the 2021-22 NBA season. // Courtesy of the Detroit Pistons
A rendering of the new CURE Insurance Courtside Club, set to open in October for the 2021-22 NBA season. // Courtesy of the Detroit Pistons

In a first for the NBA, the Detroit Pistons will unveil the CURE Insurance Courtside Club, located behind the visitor’s baseline at Little Caesars Arena. The club will open in October for the 2021-22 season.

The CURE Insurance Courtside Club will provide an exclusive floor level experience for courtside seat ticket holders, and a full bar presented by Grey Goose with high top tables, multiple LED TVs, light food, and cocktails.

Activated during Pistons home games, the club will be a value-added amenity for all courtside seat holders. Additionally, gifting, VIP experiences, and premium merchandise will be integrated into the club as well as networking and brand partner events.

“The CURE Insurance Courtside Club is a unique opportunity to reshape and enhance the fan experience,” says Brenden Mallette, senior vice president of corporate partnerships and engagement for the Detroit Pistons.

“As our fans return to Little Caesars Arena this fall in full force for the first time in nearly 18 months, the club is one of many new amenities that will welcome them back to Detroit basketball.”

The 2021-22 season has not been finalized; key dates so far include training camp beginning on Sept. 28, the regular season starting on Oct. 19, and the playoffs set to start on April 16, 2022. In addition, the Pistons hold the first selection in the NBA Draft on July 29.

Fans can visit here to learn more about the CURE Insurance Courtside Club.

Headquartered in Princeton, N.J., CURE auto insurance is a not-for-profit insurer founded in 1990 by former New Jersey Insurance Commissioner James J. Sheeran and insurance expert Dr. Lena Chang. Originally established as a “cure” for the auto insurance crisis in New Jersey, the CURE business model has since been expanded. More information can be found at cure.com or by calling 800-535-CURE.

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