Verb Technology Co. Inc., an interactive video-based sales enablement application firm based in American Fork, Utah, announced it has entered a multi-year partnership with the Detroit Pistons to deploy its suite of solutions to drive ticket and merchandise sales by engaging with fans through interactive and shoppable digital content.
“Post pandemic, it has become clear that our fans and consumers want additional touch-points for interaction with the Pistons and it is equally important to the Pistons to successfully leverage our capacity for content creation to provide elevated digital experiences for our fans,” says Adam Falkson, vice president of business intelligence for the Detroit Pistons.
“Verb’s technology will empower us to capitalize on our digital assets and content strategies in growing ticket and merchandise sales, and in effectively responding to the desires of our fans. Whether it is livestreamed or pre-recorded content, this interactive capability will be a significant enhancement to our new digital strategy.”
Verb’s software features automatic sampling, which sends samples automatically within the app; interactive video, aimed at converting customers using interactive video with clickable action links; verbLEARN, designed to increase education and retention with a built-in mobile learning management system; contact management to easily manage and track the progress of leads; and more.
“The Detroit Pistons are an iconic brand with a legendary team history, and we could not be happier to have the Pistons using our technology,” says Rory J. Cutaia, CEO of Verb. “The incredible growth of our new sports entertainment vertical provides high visibility to Verb’s underlying technology.
“The sports entertainment industry is expected to grow to reach almost $600 billion in 2025 and our participation in this industry growth will enable Verb to be a significant player in the innovation-push, as teams, leagues, and retailers/manufacturers look to capitalize on the convergence of entertainment and shopability. We are thrilled to work with the Pistons and look forward to further expanding our presence across the sports entertainment vertical, both domestically and internationally.”