The Detroit Pistons have entered into a multi-year strategic partnership with California’s RingCentral Inc., a provider of global enterprise cloud communications, collaboration, and contact center solutions.
As part of the partnership, RingCentral will deploy its cloud technology including RingCentral Office, RingCentral Contact Center, and RingCentral Professional Services in the Henry Ford Detroit Pistons Performance Center, which is slated to open this summer.
The work includes consolidating communications into a single cloud platform, which will improve the quality of the service and response times.
“We are focused on infusing innovative technology into every aspect of our organization,” says Chris Pittenturf, senior vice president of IT and analytics for the Pistons. “Our partnership with RingCentral will enable us to bring best-in-class cloud communications technology to our front office and enable us to engage our fans through multiple integrated channels. The technology provides the incremental benefit of greater insight into fan relationships through recording and quantifying touchpoint information.”
RingCentral will have a presence on digital screens throughout the arena, press table and basketball stanchion signage, as well as official call under review in-game feature.
“Communications and collaboration are core to any business, especially in the sports industry,” says David Sipes, COO of RingCentral. “We’re excited to provide the Pistons with our world-class cloud communications technology to enhance the engagement for their organization through a robust mix of in-game and in-market activations and hospitality.”