GameOn Technology, a conversational chat platform based in San Francisco, today announced a new partnership with the Detroit Pistons, its seventh NBA team partner.
The collaboration unlocks a new experience for Pistons fans with GameOn now available on the Pistons website, Pistons.com, and on the Detroit Pistons app. The information provided will primarily focus on gameday logistics, ticketing, and the Little Caesars Arena experience.
The introduction of GameOn’s fully managed platform allows the Pistons the opportunity to bring fans a world-class experience, all with virtually no lift from the front office staff.
From ticketing inquiries to jersey purchases to game highlights to gameday logistics, the platform provides every opportunity for fans to engage with the Pistons and get the information they need whenever they need it.
“We’re thrilled to be working with the Pistons on its fan experience transformation,” says Alex Beckman, CEO of GameOn Technology. “Our platform brings a holistic, one-of-a-kind solution that will help the Pistons restore precious time for its staff to support multiple areas of its business while also engaging its fans across a variety of channels. As a platform that is built specifically for the needs of the franchise, it is a win-win for the Pistons staff and fans.”
Chat platforms help teams quickly and efficiently engage with fans and consumers. Having access to a platform that can personalize every request while driving business value and helping meet bottom-line ROI is critical as fans demand 24/7 access to their favorite teams.
“We wanted to make an efficient change to how we manage our digital fan experience,” says Adam Falkson, vice president, business intelligence at the Detroit Pistons. “Nearly 70 percent of the questions we receive relate to ticketing, stadium, and gameday logistics — all of which historically have been addressed by reaching out directly to our sales and service teams.
“GameOn allowed us to free up time for our personnel to tackle other business needs while remaining confident that our fans will continue to receive superior, real-time support.”
Focused on helping sports teams, brands, and content properties around the globe achieve business KPIs (Key Performance Indicators), GameOn officials state its chat experience generates conversational depth and drives click-through rates from users more than 50 percent of the time, including up to 65 percent on commerce-related content while delivering 15-20x the user engagement when compared to a traditional paid search.
Founded by Alex Beckman, Kalin Stanojev, and Nate Simmons, GameOn has raised $54 million from Quest Ventures, Mirae Asset Venture Investment, Mighty Capital, and celebrity investors like Snoop Dogg, Joe Montana, and Gary Payton.
For more information, visit gameontechnology.com.