The Detroit Metro Convention and Visitors Bureau announced the region will welcome more than 200 groups in 2020, generating more than 230,000 room nights and direct spending revenue of almost $300 million.
The numbers come on the heels of reported 2019 numbers, which show area events generated 336,259 room nights and more than $300 million in direct spending.
“Throughout the year, DMCVB sales and sports staff hosted 136 site tours, and the marketing staff brought in 236 journalists and tour operators, 50 percent of which came from international markets,” says Larry Alexander, president and CEO of the bureau. “The interest in Detroit as a tourism and convention destination continues to escalate.”
Some incoming groups include Campus Party, FIRST Championship, International Convention of Alcoholics Anonymous, NCAA Frozen Four, the Council of Engineering and Scientific Society Executives, the International Women’s Forum, the Detroit Football Classic, and the Women of Color STEM Conference. The bureau’s sales team continues to secure business for the year.
Detroit is also becoming a popular cruise ship stop on the Great Lakes, Alexander says. It will welcome two new ships into the port this year for a total of 20 port arrivals. Viking Cruise Lines has also announced the city will be a new port of call included in a series of cruises launching in 2022.
The bureau expects the American Bus Association will come to the metro area in 2023 and The National Guard Association of the United States will come in 2024. The bus association usually attracts 4,000 attendees with the majority group tour operators.
The Detroit Metro Convention and Visitors Bureau is a private, not-for-profit organization that works to market and sell the Detroit area on a worldwide scale as a destination for leisure and business travel. It represents more than 1,300 businesses and was founded in 1896 as the world’s first convention and visitors bureau.