The Detroit Lions, which open their 2020 season on Sept. 13 with a game at Ford Field against the Chicago Bears, today announced BetMGM, a joint venture between MGM Resorts International and GVC Holdings, is the club’s first official sports betting partner.
The partnership features fan-focused assets such as presenting sponsor of Lions Bingo and Lions Perks, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and signage.
The additions reflect an extension of the existing multi-year partnership with MGM Resorts and the Lions, which features the MGM Grand Detroit Tunnel Club at Ford Field.
“The Detroit Lions historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership,” says Rod Wood, president of the Detroit Lions. “We’re continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”
Lions Bingo, available on the Detroit Lions mobile app, is a predictive, free to play game introduced during the 2019 season. Fans can play bingo while guessing what plays might happen or statistics achieved during home and away Lions games for various, non-cash prizes.
New for 2020, with BetMGM as a partner, fans that accurately predict the right sequence of game scenarios will be eligible to win cash prizes and future all-expenses paid trips to visit MGM Resorts properties across the country.
Lions Perks was first introduced during the 2018 season and is open to all fans at Lions home games within the team’s mobile app. BetMGM and the BetMGM Sports Lounge at MGM Grand Detroit Casino will offer exclusive Lions Perks rewards and special offers.
A portion of Lions Perks and BetMGM points can now also be gifted to benefit Detroit Lions Charities. Guests are encouraged to scan their Lions Perks Card for every merchandise or food/beverage purchase at Ford Field to earn entries into Gameday specific sweepstakes. Season ticket members also qualify for Super Bowl and Pro Bowl Sweepstakes when scanning their Lions Perks card for in-stadium purchases.
To access both Lions Bingo and Lions Perks, fans can download the Lions mobile app, available on iOS and Android.
Sports betting in Michigan was signed into law in late 2019. As BetMGM and MGM Resorts continue to expand and evolve its sports betting platforms, responsible gambling education remains a key focus.
GameSense is an industry-leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corp., focusing on positive, transparent, and proactive conversations with players about how to gamble responsibly.
The program comes alive through personal interactions between guests and trained staff based at each property’s M life Rewards desk. In addition to speaking to trained employees – known as GameSense Advisors – guests also utilize interactive GameSense touchscreens and educational materials and other resources found at the M life Rewards Desk. Players also can visit here.
The Detroit Lions started in Detroit in 1934 and are the National Football League’s fifth-oldest franchise. The team most recently made the NFL playoffs in 2016, when they finished with a 9-7 record. Last year the team was 3-12-1.
In Related News, Forbes Travel Guide, the only global rating system for luxury hotels, restaurants, and spas, today offered a sneak peek at select winners from its upcoming 2021 annual Star Awards. MGM Grand Detroit earned a new Forbes Travel Guide four-star hotel award and will be showcased with other honorees on ForbesTravelGuide.com.
Located in downtown Detroit, MGM Grand Detroit is the city’s first and only luxury resort-style casino built from the ground up. The property features 400 guest rooms, signature restaurants, Michigan’s first Topgolf Swing Suite, and the full-service IMMERSE spa.
“Providing guests with world-class service and amenities, while upholding our health and safety protocols, is a priority for our outstanding team here in Detroit,” says David Tsai, president Midwest Group for MGM Resorts International. “We are honored to receive this esteemed recognition which is a testament to the team’s hard work and unrelenting commitment to guest experience in any situation.”
To view the new Star Award winners, visit ForbesTravelGuide.com.
For a detailed explanation of how Forbes Travel Guide compiles its Star Ratings, click here.
The only Forbes Four-Star hotel in Detroit, the AAA Four Diamond Award-winning MGM Grand Detroit is the city’s first and only downtown hotel, gaming, and entertainment destination built from the ground up.
The hotel features 400 guest rooms, including nine rooftop VIP suites and 56 corner suites, 30,000 square feet of meeting space, as well as the sports pub TAP, casual dining options; several bars and lounges, BetMGM Sports Lounge; and the only Topgolf Swing Suite and only resort-style spa in southeast Michigan.
