Détroit Is The New Black Apparel Store to Reopen in Detroit

Détroit Is The New Black, an apparel and lifestyle brand, will re-open in a newly renovated 2,300-square-foot retail and mixed-use space at 1430 Woodward Ave., two doors down from the Shinola Hotel, with a grand opening on May 10. The brand will focus on representing designers of color.
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Détroit Is The New Black
Détroit Is The New Black will reopen two doors down from the Shinola Hotel and offer apparel. // Photo courtesy of Détroit Is The New Black

Détroit Is The New Black, an apparel and lifestyle brand, will re-open in a newly renovated 2,300-square-foot retail and mixed-use space at 1430 Woodward Ave., two doors down from the Shinola Hotel, with a grand opening on May 10. The brand will focus on representing designers of color.

The relaunch will extend the business’ house label and brands, which are also focused on sustainable and ethical production. It will introduce a rotating art program as well, featuring mid-career, contemporary artists across all disciplines.

The in-house line will expand to integrate sustainably-sourced Turkish denim into forthcoming collections. The collection will include one non-gendered style and two styles designed for women. Brands include Victor Glemaud, Brother Vellies, Tracy Reese, S.U.K.E.I.N.A., and Yeohlee. The store offers products for men, women, and children.

Many of these designers have been finalists in the Vogue Fashion Fund and CFDA + Lexus Fashion Initiative, a virtual residency designed to help implement innovative business practices and activate meaningful change in American fashion.

Other local retailers in the space include Coffeehaus, which will run the café; B_KS@, which will offer a selection of international art and fashion magazines; Dandy Custom Menswear, which will offer suits; and Make. Do. Studios, which will offer decorative, handmade ceramics.

Gensler served as the renovation’s designer, which collaborated with Bedrock, Rockford Construction, Chemical Bank, and Donut Shop, a Detroit-based furniture studio. The space includes soft lighting, a checkered entry portal, and 16.5-foot ceilings.

The opening celebration will be held from 6-9 p.m.

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