Detroit’s Huron Capital Invests in ExperiGreen, Launches Home Lawn Care Platform

Huron Capital has invested in ExperiGreen Lawn Care of Indiana, launching the Detroit-based middle-market private equity firm’s residential lawn care platform. The amount of the investment was not disclosed.
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ExperiGreen Lawn Care has a location in Livonia. // Courtesy of ExperiGreen
ExperiGreen Lawn Care has a location in Livonia. // Courtesy of ExperiGreen

Huron Capital has invested in ExperiGreen Lawn Care of Indiana, launching the Detroit-based middle-market private equity firm’s residential lawn care platform. The amount of the investment was not disclosed.

The partnership brings Huron’ Capital’s history of scaling services businesses together with a leadership team and board of directors that has amassed decades of experience at companies including Scotts LawnService, Barefoot Grass Lawn Services, TruGreen, and Real Green Systems, among others. The platform is being developed through Huron Capital’s ExecFactor strategy.

ExperiGreen’s executive leadership team will remain fully intact and continue in its existing roles as part of Huron Capital’s investment. In addition to President John Moehn, the team includes CFO Mike Goodrich, COO Dana Irwin, as well as long-time ExperiGreen investor and Chairman Joe Kucik.

“Mike, Dana, and I are thrilled for this partnership as we work to transition from a regional lawn care start-up to a national player of scale with Huron,” Moehn says. “We felt strongly about the resources and expertise that Huron and outside board members, Joe Kucik and David Alexander, bring to the table that will propel our expansion initiatives.”

The company has long been majority-owned by Kucik, who previously founded Real Green Systems, a software company that powers thousands of U.S. independent lawn care businesses.

“We were at an inflection point for ExperiGreen this year having solidly built the six regional branches that were launched in 2017 and are now laying the groundwork for more ambitious growth,” Kucik says. “Huron has a wealth of experience and practical knowledge, alongside a formal value creation playbook, for how to support our ambitions to grow nationally.”

For the initiative, ExperiGreen — which has a location in Livonia — will team with Alexander, who served as CEO of lawn care company TruGreen for six years.

“Joe and I have known each other for years and I’m pleased that we have an opportunity to work together to aid management in building a great company,” Alexander says. “I’m also thrilled to work with Huron and Brian Rassel on another residential services portfolio company.”

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