Detroit Bike Share Names City’s Newest Transit System MoGo


Detroit Bike Share, an affiliate of the Downtown Detroit Partnership (DPP), in collaboration with the City of Detroit, Henry Ford Health System (HFHS), and Health Alliance Plan (HAP), today announced Detroit’s first public bike share system will be named MoGo. The name is a play on both the city’s recognition as the birthplace of Motown sound, and its reputation as the Motor City.

“We are thrilled to introduce Detroit to MoGo,” says Lisa Nuszkowski, executive director of MoGo, Detroit Bike Share. “Today’s announcement continues the city’s mobility evolution, providing Detroiters and visitors alike with more accessible options to move around the city.”

In May, MoGo will offer 430 bikes at 43 stations throughout 10 neighborhoods. Pass and pricing options include a daily pass and unlimited 30-minute trips for $8 per day, a monthly pass for $18, and an $80-per-year annual pass that gives riders the option to pay the total upfront or $8 per month, and offers unlimited 30-minute trips for a full year.

The access pass, for qualifying riders, costs $5 per year, and the founders pass includes an annual pass, as well as MoGo gear and other benefits for $100. A discount is also available for people 65 years and older.  MoGo also offers a corporate and community pass program, which will provide organizations of all sizes to purchase discounted passes for their staff.

“Bike share has been proven to be an invaluable addition to public transit in cities across the country,” says Dan Dirks, director of the Detroit Department of Transportation. “We are very excited about this addition to Detroit’s transit system and look forward to its success.

MoGo’s 10,000-square foot warehouse, located in Detroit’s Milwaukee Junction neighborhood, currently houses 18 seasonal and permanent employees. More information can be found on MoGo’s website, which also launched today, and can be accessed here.

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