Detroit-based Diet ID Inc. was acquired by Connecticut-based “food-as-medicine” platform Tangelo. Both companies are privately held, and the details of the transaction were not disclosed.
Diet ID is a digital health platform with a patented method for comprehensive digital dietary evaluation. Its scientifically backed approach evaluates people’s eating habits, aiming to enhance their dietary quality and overall health.
In addition, Diet ID provides tailored educational content, daily digital coaching for a healthier lifestyle, and real-time nutrition counseling from licensed, registered dietitians.
Tangelo is in the expanding food-as-medicine sector. Its collaboration with Diet ID should bolster the momentum of the “Food-as-Medicine” movement, which emphasizes the importance of nutrition in health and chronic disease management.
The integration of Tangelo and Diet ID should simplify food benefits, streamline authorizations, and standardize data for measuring program impact.
The acquisition seeks to blend the assets of both companies, leading to distinctive capabilities that should enable rapid dietary assessments, creation of diet prescriptions tailored to individual health and preferences, precise behavioral guidance to achieve personal diet objectives, continual tracking of diet quality improvement data, and diverse options ranging from grocery baskets to medically tailored meals.
The dietitian-approved, chef-prepared meals feature fresh ingredients sourced from local producers and growers. Moreover, the companies prioritize cultural inclusivity, catering to diverse populations with a broad spectrum of ethnic foods.
“We are already seeing substantial impacts from this collaboration,” says Jeremy Cooley, founder and CEO of Tangelo founder and CEO. “With a reach of tens of millions of Americans and nation-wide delivery coverage of culturally relevant, medically tailored prepared meals, semi-prepared meals, and groceries, the ROI is clear: well-executed food-as-medicine programs are not only effective, but measurable and scalable.”
Existing Diet ID partners and customers should expect uninterrupted service as well as access to enhanced offerings, due to added resources and new technological advancements.
