The Build Institute, a Detroit-based organization that helps turn business ideas into reality, is partnering with Etsy, an e-commerce site, to offer a craft entrepreneurship program beginning in April.
“Build Institute will be Etsy’s first partner in Detroit and is excited to bring this kind of creative, micro-entrepreneur training to the city” says April Boyle, executive director of the Build Institute. “Many small businesses are looking for ways to diversify their revenue streams and Etsy’s e-commerce platform is a great way to do that.”
This training program is intended for adults with existing creative skills to help them supplement their income by selling their products to new markets. The five-week, 12-hour course will teach students how to price, market, and photograph goods, and will help them start an online business.
The program costs $75 for Build graduates (those who have completed an entrepreneurship program) and is $100 for the public. The classes, held at the Ford Resource and Engagement Center in southwest Detroit (formerly the Mexicantown Mercado) starts April 10 and runs on Fridays through May 8.
Etsy, a website founded in 2005 as a place for a few friends to sell their handmade goods, has grown exponentially in the past few years. The company filed to become public this month.