The Detroit Auto Show today announced its roster of 22 brands, representing a wide array of vehicle segments, in addition to four indoor track activations for the Jan. 10-20 event at Huntington Place.
Show visitors can expect to see a full spectrum of nameplates, including Alfa Romeo, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Jeep, Kia, Lincoln, Ram, Toyota, and Volkswagen as part of corporate-supported vehicle displays. Additional ultra-luxury and exotic brands are expected to be announced soon.
Adding to the mix of brands for visitors to explore and “shop” will be dealer-supported vehicle displays representing BMW, Honda, Hyundai, INEOS, Mazda, and Mercedes-Benz.
“Through this blended automaker and dealer participation, we’re able to give attendees a totally immersive experience in some of the most exciting products available on the market today — whether that’s comparing a variety of propulsion systems on one of four tracks, to seeing hundreds of brand-defining vehicles, up-close-and-personal and all in one place,” says Karl Zimmerman, chairman of the Detroit Auto Show.
Despite the cold outside, inside Huntington Place show visitors will have a chance to experience firsthand many of the industry’s hottest products through participation in ride-along track activations.
Ford Motor Co. will be inviting show-goers to take a climb high into the rafters of Huntington Place on the Ford Bronco Built Wild Track, complete with two new obstacles, Rock Crawl and Tilt Ridge. Jeep is bringing the Camp Jeep experiential activation, giving show attendees an opportunity to hit the off-roading trail. The new Detroit Grand Prix-themed track, announced in conjunction with the return of Racing Day presented by the Detroit Grand Prix on Friday, Jan. 17, will incorporate some of the signature elements of the street circuit while showcasing ICE (internal combustion engine), hybrid, and electric vehicles. Show visitors can expect to experience of riding on the track in a number of brands, including Buick, Ford, Honda, Mazda, and Volkswagen.
Attendees also can hop in the passenger seat in EV entries from BMW, Cadillac, Chevrolet, GMC, and Rivian as the Powering Michigan EV Experience track returns, sponsored by the Powering Michigan team of International Brotherhood of Electrical Workers (IBEW) Local 58 and the National Electrical Contractors Association (NECA).
The Gallery also returns in 2025 with a soon-to-be-announced showcase of ultra-luxury and exotic vehicles, curated from metro Detroit dealerships and owner enthusiast collections. The Gallery will be open for show-goers to enjoy throughout the duration of the 11-day Show.
Public Show, Industry Days, and Charity Preview tickets are on sale at detroitautoshow.com.
Detroit Auto Show Key Dates
- Media Day, Friday, Jan. 10
- Charity Preview, Friday, Jan. 10
- Industry Days and AutoMobili-D, Wednesday, Jan. 15, and Thursday, Jan. 16 (Exclusive Industry Access 9 a.m.-1 p.m.)
- Mobility Global Forum, Wednesday, Jan. 15, and Thursday, Jan. 16
- Future Leaders Forum, Wednesday, Jan. 15, and Thursday, Jan. 16
- Racing Day presented by the Detroit Grand Prix, Friday, Jan. 17
- Driven by Service Day, Saturday, Jan. 18
- Public Show, Saturday, Jan. 11 through Monday, Jan. 20
