Denso in Southfield Invests in Mobility as a Service Company Ridecell


Southfield-based automotive technology supplier Denso today announced a strategic investment in Ridecell, a platform for car-sharing and ridesharing operators in the mobility as a service industry.

Ridecell technology provides a way for automakers, auto dealerships, and other new mobility providers to launch and operate mobility solutions by integrating technology to automate the end-to-end process of car and ridesharing programs.

“The transportation and automotive startup community has transformed over the past few years, and mobility is at the core,” says Tony Cannestra, director of corporate ventures at Denso. “Established industry leaders and startups need to work together to craft products and solutions ushering in the future of transportation. DENSO believes that Ridecell provides a foundational technology for the future of mobility.”

As a major contributor to Ridecell’s Series B funding round, Denso’s investment will help mature the company’s offerings. After opening a Silicon Valley office in 2001 and creating a dedicated startup investment team in 2014, Denso has provided funding to startups focused on autonomous driving, connected vehicles, cybersecurity, and mobility and the Internet of Things.

Denso, which has its international headquarters in Japan, currently employs more than 150,000 people worldwide with 200 subsidiaries and affiliates in 38 countries.

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