Denso in Southfield Collaborates on Devices to Connect Mobile Devices and Connected Vehicles


Southfield-based automotive technology, systems, and components supplier Denso today announced the signing of a joint development agreement with Madison, Wisconsin-based TrafficCast. The technology will assist drivers and connected vehicles in managing travel times, road speeds, and locating commercial establishments and services.

The agreement will combine TrafficCast’s Bluetooth signal detection with Denso’s Dedicated Short Range Communications (DSRC) device needed for V2X (vehicle to infrastructure) communications along with connected and autonomous vehicles (CAV).

The innovation enables complementary sensor functionality in a single roadside device by combining two wireless technologies — TrafficCast’s BlueTOAD specture RSU system and Denso’s DSRC technology. The device will guide safety and mobility applications for CAV initiatives, while also providing synchronization with transportation agency Travel Time and Performance Measures objectives.

“This collaboration allows us to work together on the vehicle and data analytics side to innovate newer services — ones which we don’t even know exist yet — where the additional information gathered by a much richer data set from DSRC would enhance any number of transportation safety and efficiency measures,” says Roger Berg, vice president of North American research and development for Denso International America Inc.

The collaboration will extend to the BlueARGUS traffic analytics software, which currently supports BlueTOAD. The software will be optimized for travel-time and CV data visualization using paired and unpaired Bluetooth detection, along with travel signal phase and timing and basic safety message data.

Based in Madison, Wisconsin, TrafficCast informs driver and navigation information services for a range of providers using road speed monitoring and other traffic-related information. The company has offices in Philadelphia, Atlanta, Chicago, Washington, California, Colorado, and Shanghai.

With its North American headquarters in Southfield, Denso employs 23,000 people at 28 subsidiaries and four affiliates throughout the U.S., Canada, and Mexico.

The company is part of Denso Corp., headquartered in Kariya, Aichi prefecture, Japan, which has more than 200 subsidiaries and affiliates in 38 countries and regions (including Japan) and employs more than 150,000 people worldwide. Consolidated global sales for the fiscal year ending March 31, 2017 totaled $40.4 billion.

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