DBusiness Daily Update: Birmingham Cruise Event to Feature Classic Cars, Displays, Live Broadcasts, and More

Our roundup of the latest news from metro Detroit and Michigan businesses as well as announcements from government agencies, including updates about the COVID-19 pandemic. To share a business or nonprofit story, please send us a message.
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The Birmingham Cruise Event will take place from 9 a.m. to 5 p.m. on Saturday, Aug. 20. // Courtesy of the Birmingham Shopping District
The Birmingham Cruise Event will take place from 9 a.m. to 5 p.m. on Saturday, Aug. 20. // Courtesy of the Birmingham Shopping District

Our roundup of the latest news from metro Detroit and Michigan businesses as well as announcements from government agencies, including updates about the COVID-19 pandemic. To share a business or nonprofit story, please send us a message.

Birmingham Cruise Event to Feature Classic Cars, Displays, Live Broadcasts

The city of Birmingham is getting ready to host its share of the more than 1 million people from across the country for who descend on the Woodward Avenue corridor for the Woodward Dream Cruise Aug. 20.

The Birmingham Shopping District’s (BSD) Birmingham Cruise Event will take place from 9 a.m. to 5 p.m. Due to an ongoing infrastructure improvement project along South Old Woodward Avenue, this year’s event will take place on the east side of Woodward along the streets and lot adjacent to Walgreens at 34300 Woodward Ave.

“We are looking forward to this year’s Birmingham Cruise Event,” says Jaimi Brook, operations and events manager for BSD. “We invite car enthusiasts of all ages to enjoy experiential exhibits from Chevrolet, music and live broadcasts from WOMC, and over 170 cars on display throughout the event footprint.”

The Chevrolet sponsor exhibit will feature a variety of interactive displays including electric vehicles and Corvettes. WOMC 104.3 FM will be playing music and broadcasting live from the event throughout the day. Food vendors will be on-site with fresh-squeezed lemonade, grilled hot dogs and sausages, frozen treats, and more for purchase.

For the event map and more information, visit here.

In Related News: Grace Centers of Hope in Pontiac will host its inaugural “Cruising with GCH” from 8 a.m. to 8 p.m. on Saturday, Aug. 20 in the parking lot of Grace Gospel Fellowship Church (65 E. Huron St.). The family-friendly event will feature classic cars owned by the Local 5960 GM UAW Retirees Car Club, raffle tickets for a chance to win a 1956 Chevrolet Bel Air Convertible, and a front-row-seat view of the classic cars cruising along Woodward Avenue.

Raffle tickets are $25 each or five tickets for $100 and can be purchased in-person or online. The drawing for the winner will take place on Aug. 19, 2023 as part of next year’s Cruising with GCH.

Limited on-site parking is available on a first come, first served basis. “Cruising with GCH” is an alcohol- and drug-free event that will be strictly enforced.

For more information about GCH, visit here.

Famous Footwear Sponsors Back-to-school Shopping Spree for Flint Foster Kids

Famous Footwear is partnering with the Ticket to Dream Foundation for back-to-school season to ensure that foster kids have everyday essentials, school supplies, shoes, and childhood fun.

The team is working with the Ennis Center for Children, a foster agency in Flint, to help 50-65 foster youth from kindergarten to high school go back to school prepared.

The shopping spree will take place be at the Famous Footwear in Birch Run Premium Outlets on Aug. 20. The hope of this event is to make them feel special and, in some cases, provide a once-in-a-lifetime experience of selecting their own new items from an array of brands that Famous carries.

Foster youth will receive:

  • New shoes.
  • New socks.
  • A new Adidas backpack and additional school supplies.

Shoppers can support the initiative by rounding up their purchase to the nearest dollar in-store at the register or during online checkout at Famous.com.

Lakeland Fresh Farms Partners with Forgotten Harvest

Lakeland Fresh Farms in Chesterfield Township, a producer of hydroponically grown greens, announced it will donate its excess produce to Oak Park’s Forgotten Harvest, a charity committed to delivering food to families in need free of charge.

Lakeland will further its social mission to sustainably grow the safest, freshest, and tastiest produce year-round, utilizing the most environmentally and socially responsible business practices.

“This partnership directly ties to both of our organizations’ missions,” says Joe Corace, president and CEO of Lakeland Fresh Farms. “As a local business leader in the agriculture industry, I am responsible for strengthening our local food system and ensuring that our most vulnerable communities benefit from our farm.”

Throughout southeast Michigan, Forgotten Harvest works with 200 food pantries and shelters overall and serves more than 610,000 children, families, and seniors by rescuing and redistributing food that would have otherwise been wasted.

“We are seeing an increased need for food supply in metro Detroit,” says Kirk Mayes, CEO of Forgotten Harvest. “Being able to partner with a local farm that will help us fill the demand for nutritious, fresh greens means the world to our organization and our recipients who rely on us to feed their families. I look forward to our partnership and the impact Lakeland’s donations will have on thousands of families.”

Forgotten Harvest estimates more than 70 billion pounds of food are wasted every year in the U.S. Lakeland says it is proud to partner with Forgotten Harvest to eliminate food waste. This partnership will allow Lakeland to continue its sustainability promise while also using 90 percent less water than a traditional farm and avoiding chemical contamination of nearby freshwater lakes and rivers.

“In agriculture, there are instances where we produce more than what we can sell to stores, it’s imperative to make sure our excess supply goes into the hands of families in need,” Corace says. “I urge others in the agriculture industry to follow so we can all work together to end hunger among our most vulnerable populations.”

Stricker, O’Meara, Weir, Alker Join The Ally Challenge Field Aug. 22-28

Four world-class senior golfers have joined the field for The Ally Challenge presented by McLaren PGA Tour Champions at Warwick Hills Golf and Country Club in Grand Blanc Aug. 22-28.

PGA Tour Champions winner Steve Stricker, major championship winners Mark O’Meara and Mike Weir, and Charles Schwab Cup Standings leader Steven Alker are set to compete in the event.

The Ally Challenge will be one of the premier regular season events on the PGA Tour Champions in 2022, which will give way to the Charles Schwab Cup Playoffs — a season-ending, three-tournament series used to determine the Tour’s champion.

All three rounds of The Ally Challenge presented by McLaren will be broadcast on Golf Channel.

For more information about The Ally Challenge, visit theallychallenge.com.

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