The Jeep brand of Stellantis in Auburn Hills is, for the first time, offering Tuscadero — the deep and intense chromatic magenta exterior paint color — on the Jeep Gladiator pickup.
“Our passionate Jeep fans asked for this limited-run color on Gladiator,” says Bill Peffer, senior vice president and head of Jeep brand in North America. “We heard them. Now, Gladiator is both the only pickup to deliver open air freedom and the only pickup available in Tuscadero.”
Approximately 30,000 customers placed orders for Tuscadero when it debuted in 2021 on Wrangler. Tuscadero debuted on the new 2024 Jeep Wrangler last month and will arrive in dealerships this summer.
The 2024 Jeep Gladiator is available in eight exterior colors, including Tuscadero and new-for-2024 Anvil, plus multiple open-air freedom options, including three removable top options, two removable door options, and a folding windshield.
Tuscadero is available to order now through the end of the 2024 model year at a U.S. manufacturer’s suggested retail price (MSRP) of $895 on Gladiator Sport, Mojave, and Rubicon. It expands to additional trims later this quarter and arrives in showrooms this summer.
In related Jeep news, owners and fans from across the nation converged on Daytona Beach, Fla., April 19-28 to celebrate the 21st anniversary of Jeep Beach.
The event’s attendance surpassed last year’s event and saw and estimated more than 40,000 Jeep 4x4s. The Jeep Beach celebratory parade April 28 stretched more than 10 miles and included in excess of 10,000 Jeep SUVs.
In addition to the finale parade event, fans were able to ride the Jeep obstacle course at the start/finish line of the Daytona International Speedway with a professional driver in 2024 Jeep 4x4s, including the electrified Wrangler 4xe, Wrangler 392, and Gladiator Rubicon.
Jeep and Marathon Watch in Ontario, Canada announced a collaboration that harkens back to Jeep’s original purpose as a military vehicle.
The Jeep x Marathon collection includes four timepieces honoring both brands’ service supplying the Allied Forces dating back to 1941.
“We are extremely proud of this very unique collaboration that speaks to a shared legacy of common values and legendary history in our Jeep x Marathon Officer’s and SAR watches,” says Kim Adams House, head of licensing and merchandising at Stellantis, North America. “These timepieces aren’t just to tell time — they tell a story of two brands uniting based on shared values and purposeful use for consumers, uniting Jeep people and watch people.”
Watches include:
General Purpose (GP) Officer’s Series – Two 41mm field watches, the Officer’s Series features a modernized treatment of the original Marathon WWII-issued dial. In this new iteration, the classic dial has received updates, such as type treatments inspired by the Jeep Wrangler 1941 Limited Edition, a fresh black dial and fully lumed Aged-Radium numerals. Each model boasts a 316L steel case with a parkerized finish, reducing reflectivity and increasing corrosion resistance. The set is offered in hand-wound mechanical (SSGPM) and quartz (SSGPQ) versions, both featuring 12-hour and 60-minute scales.
The 41mm SSGPM is driven by an 18-jewel Swiss-made Sellita SW210-1 mechanical movement. Meanwhile, the 41mm SSGPQ is powered by a Swiss-made ETA F06.402 HeavyDrive-PreciDrive quartz movement. Enhanced visibility in low-light conditions is guaranteed by MaraGlo illumination on the hour hand, minute hand and the Arabic hour numerals. Each watch comes with a new three-piece leather strap kit made from Crazy Horse leather. Cost: $500-$650.
Search and Rescue (SAR) Series – Complementing the Officer’s watches are two new additions to the SAR line. The designs create a timeless military look that seamlessly fuse together elements from each brand. This set is offered in self-winding automatic (GSAR) and quartz (TSAR) versions. Both dials feature a distinctive “red line” indicator repurposed as a 15-minute count-up (inspired by Jeep dashboard instruments) and type treatments inspired by the Jeep Wrangler 1941 Limited Edition.
Each watch is outfitted with an oversized 60min/120-click unidirectional dive bezel and is engineered with 300m water resistance. To illuminate the dial and full handset, each timepiece uses a combination of tritium gas tubes and MaraGlo technology. The 41mm GSAR is powered by a Swissmade Sellita SW200-1 automatic movement, while the 41mm TSAR features a Swiss-made ETA F06.412 HeavyDrivePreciDrive quartz movement. Engraved on both watches is the seven slot Jeep grille, located on the side of the 316L steel case, and the Willys star, located on the knurled steel crown. Cost: $1,200-$1,500.
For more information about the Jeep x Marathon collection or the Marathon Watch brand, visit marathonwatch.com.
