Custom Menswear Brand 1701 Bespoke Opens Studio in Detroit’s Midtown District


1701 Bespoke, a company that specializes in custom suits, shirts, tuxedos, and overcoats, has opened its flagship fitting room and studio in Detroit’s Midtown district along Woodward Avenue.

“This loft is what we’ve always envisioned our client experience to be, so we’re extremely happy to finally have it open,” says Max Schmidt, co-founder of 1701 Bespoke.

Schmidt says the 2,700-square-foot, third floor studio, located at 4160 Woodward Ave. near the Majestic Theatre and HopCat, replaces 1701 Bespoke’s downtown office. He says the studio, designed by Detroit-based Patrick Thompson Design, features a fitting room and tailoring room, along with a privately-stocked bar and lounge.

Patrick Thompson Design also designed spaces such as Kresge Court at the Detroit Institute of Arts, the co-working space Grand Circus in downtown Detroit, and the restaurant the Meeting House in Rochester Hills.

Founded in 2013 as a pop-up shop at Detroit’s Campus Martius, 1701 Bespoke has hired two clothiers and has since expanded with a studio in Birmingham, located at 139 W. Maple Rd.

Schmidt says fittings are available by appointment. 1701 Bespoke features fabrics such as Ariston, Holland and Sherry, and Ermenegildo Zegna, among others. 

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