In an effort to attract businesses to the greater Ann Arbor region, organizations representing six counties — Hillsdale, Jackson, Lenawee, Livingston, Monroe, and Washtenaw — have joined forces to attract businesses to the area.
“This collaborative effort to promote the Greater Ann Arbor Region shines a spotlight on the importance of regionalism and how, by working together with our peers and neighbors, we can drive our economy forward,” Paul Krutko, president and CEO of Ann Arbor Spark, said in a statement.
To kick off its outreach efforts, the partners launched a new website (greaterannarborregion.org) that includes research data, available properties, and other tools that businesses can use to evaluate location options.
“Each of the counties involved in the ‘Greater Ann Arbor Region’ marketing push brings unique strengths and assets to the table, but it’s in the combination of assets that a strong, compelling story emerges,” Krutko, said.
Marketing tactics will highlight the region’s assets — specifically in manufacturing, life sciences, automotive, software, and IT — as well as its higher education opportunities.
In coming months, the partners will kick off a targeted email and social media marketing campaign to create awareness of the region. The group’s collaborative efforts will center on marketing the region to company executives and site selectors considering new business locations and will include hosting site selectors for tours of the region.
The effort is being spearheaded by Ann Arbor Spark, Hillsdale County Economic Development Partnership, the Enterprise Group of Jackson, Monroe County Business Development Corp, and Lenawee Now.