Continental to Display Tech ‘From Concrete to Cloud’ at Major Trade Show

Continental, a provider of technologies for connected mobility with its North American headquarters in Auburn Hills, will display innovations “From the Concrete to the Cloud” at the ITS America 2021 Annual Meeting in Charlotte, N.C., Dec. 7-10.
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Continental will display technology innovations “From the Concrete to the Cloud” at the ITS America 2021 Annual Meeting in Charlotte, N.C. Dec. 7-10. // Courtesy of Continental

Continental, a provider of technologies for connected mobility with its North American headquarters in Auburn Hills, will display innovations “From the Concrete to the Cloud” at the ITS America 2021 Annual Meeting in Charlotte, N.C., Dec. 7-10.

The company’s exhibit will show how its developments are “revolutionizing” vehicles and infrastructure to encourage safety, innovation, and an improved experience on the road.

“Continental is approaching the future of mobility from many angles,” says Tamara Snow, head of research and advanced engineering North America for Continental Automotive. “By exploring innovations from the concrete to the cloud, mobility is made safer and more efficient for all. Our technology here demonstrates how connecting vehicles and infrastructure improves the mobility experience.”

Five innovations — Wrong Way Driver Technology, Intelligent Intersection, LiDAR, ContiConnect Live, and Digital Services Platform — will be highlighted in the Continental ITS America exhibit.

The Wrong Way Driver system promotes safety by warning at-risk drivers about vehicles traveling the wrong way. Early alerts about a wrong-way driver’s location, speed, and direction of travel allow drivers to take proactive safety measures. A fully immersive demonstration puts users behind the wheel of a car on I-75 near Continental’s offices in a scenario with a wrong way driver.

An augmented reality 3-D display will demonstrate some of the capabilities of Continental’s Intelligent Intersection. The technology connects vehicles to smart infrastructure via V2X to work together for everyone’s safety. The smart infrastructure talks to vehicles to make sure a driver knows what is around every corner — a pedestrian, biker, or another vehicle.

Continental also will be showcasing a new product, Vantage Fusion, with partner Iteris. Vantage Fusion is a hybrid video and radar detection system that delivers detection, tracking, and classification accuracy of all road users — vehicles, pedestrians, and cyclists.

Continental’s LiDAR portfolio also will be on display. The precision sensing technology is a must for enabling the future of mobility, including autonomous and assisted driving features. Attendees will see how Continental’s short-range and long-range LiDAR systems work together to create a live map of the show floor.

The company will display ContiConnect Live, a technology that improves fleet management by gathering data from tires to offer real-time monitoring. The cloud-based system offers over-the-road live monitoring across an entire fleet. Attendees will walk through the user interface to experience how ContiConnect Live would work in a typical fleet. For real-time monitoring, tire sensors send data to a connected device in the vehicle, which then transmits to the cloud. This gives a fleet full visibility on its tire status and tire history in the ContiConnect portal.

Also at ITS America, Continental Engineering Services will show how it is making mobility a service with the Digital Services Platform. The end-to-end solution makes vehicles ready for sharing and fleet use. Continental offers customers the complete suite of needs with the technology, including hardware and software services.

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