Auburn Hills-based international technology company Continental has entered a strategic partnership with holographic projection technology leader DigiLens Inc., to develop ultra-thin Augmented Reality Head-up Displays for the automotive industry.
The new display by Continental and DigiLens will be three times smaller than technology currently available, and will need less space while providing a larger image with all the relevant information.
“With this strategic partnership Continental aims to accelerate and boost the adoption of Augmented Reality in the automotive industry,” says Helmut Matschi, member of the Executive Board of Continental and head of the division interior. “More and more drivers will have all relevant information in their line of sight; thanks to the advanced technology Continental and DigiLens will bring to Head-Up Displays. This will bring us closer to our vision of zero accidents.”
The technology is also intended to help drivers accept automated driving – which will require a holistic human machine interface to make driving safer and more intuitive – more quickly. Experts at Continental and DigiLens hope that the larger Head-up Display will help drivers feel secure in “what the car actually sees and knows,” and enhance driver confidence in the role automated driving can play in their daily lives.
The technology will be displayed for the first time at the Consumer Electronics Show in Las Vegas in January 2017.