Consulate of Italy Hosts LoveITDetroit in September at 1001 Woodward Ave. Building

Following the success of its inaugural event, the Consulate of Italy in Detroit and the Dante Alighieri Society of Michigan are again highlighting the Detroit Month of Design through September with LoveITDetroit (Love Italy and Detroit) on the first floor of the 1001 Woodward Ave. building bordering Campus Martius Park.
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Consulate of Italy in Detroit and the Dante Alighieri Society of Michigan are celebrating Detroit Month of Design all September with LoveITDetroit (Love Italy and Detroit) on the first floor of the 1001 Woodward Ave. building in downtown Detroit. // Photo courtesy of LoveITDetroit

Following the success of its inaugural event, the Consulate of Italy in Detroit and the Dante Alighieri Society of Michigan are again highlighting the Detroit Month of Design through September with LoveITDetroit (Love Italy and Detroit) on the first floor of the 1001 Woodward Ave. building bordering Campus Martius Park.

The second edition of LoveITDetroit won the grant, “City of Italian Creativity in the World,” which was established for the first time by the Italian Ministry of Foreign Affairs and International Cooperation.

“LoveITDetroit will once again be an international showcase for Italian excellence, with the goal of also spreading awareness about the importance of a sustainable approach in the creative industry and inspiring the use of Italy’s best practices in integrating tradition and craftsmanship with technology and innovation,” says Consul Allegra Baistrocchi. “For the love of Italy. For the love of Detroit. And for the love of design.”

In addition to being open to the public daily from Sept. 1-30 (11 a.m.-6 p.m.) the installation will host 12 in-person events focusing on sectors ranging from sustainable mobility to fashion, from aerospace to wine, from opera to cinema, with prominent speakers from metro Detroit and from Italy.

On Sept. 1, the space will be the launch site for the Detroit Month of Design, the annual festival dedicated to design in Detroit, and the only UNESCO city of design in the United States.

For the occasion, the Consulate of Italy in Detroit, represented by Consul Baistrocchi, has once again confirmed Ludovica Serafini and Roberto Palomba as Ambassadors of Italian Design in the World, as designers and curators of the physical exhibit.

In the 2023 edition, LoveITDetroit will elevate the Made in Italy vision. In particular, the installation in Detroit will highlight how Italian companies have embarked on a path toward sustainability, integrating this approach with the essence of Made in Italy design.

The space will spotlight stories of Italian creativity and sustainability — from the wooden statues of the Verginers (Willy, Matthias, and Christian) and the glass ones of master Chiara Taiariol; from the textile materials of virtuous realities such as Dolcevita, Orange Fiber, and Rada, obtained from recycled materials (cotton, orange waste, and plastic collected from the oceans) to the look of the stylist Stella Jean (which combines sustainability with her attention to social justice issues).

The opening evening will be dedicated to the ecological transition of Kartell, which will celebrate 20 years of Phillipe Starck’s “Louis Ghost” chair (60 percent less polluting today than its initial version), and the “Rechair” model (completely made with recycled Illy capsules). Six Detroit artists will paint the Kartell chairs in a live show during the evening. The chairs will then be exhibited for the entire month before being auctioned off for charity.

The exhibit will incorporate the aptitude for contamination that distinguishes Palomba Serafini Associati, described in the words of Ludovica+Roberto Palomba: “We can define our approach to design as ‘holistic.’ We develop every detail focusing on the overall image because in the end, all the individual elements of the design — like the voices of a choir — come together in a single identity.”

To represent the value of Italian design in Detroit, the event will be part of a dedicated metaverse with an engaging exhibit in which the virtual and real worlds will dialogue. The company, Wedoo, again created this third edition of the virtual space based on a design by Ludovica+Roberto Palomba.

Version 3.0 of the LoveITDetroit metaspace will show (after the Made in Italy 1.0 version and the 2.0 edition which hosted an exhibition of the National Gallery of Modern Art in Rome) Fashion Panorama – The Italian New Wave, a project of the Ministry of Foreign Affairs and International Cooperation, curated by Vogue Italia.

The intent of the initiative is to tell the story of contemporary Italian fashion through the vision and work of 10 brands — ACT N°1, Gisèle Claudia Ntsama, Cormio, lessico familiare, Magliano, Marco Rambaldi, Medea, Panconesi, Niccolò Pasqualetti, and SSHEENA — which, while reshaping artisanal traditions in an unprecedented way with innovative languages and methods, have maintained a solid and integrated relationship with the other Italian cultural and creative industries through original themes close to contemporary society.

In addition, Vogue Italia will be part of the exhibition.

“We are proud to participate in the beautiful LoveITDetroit initiative with Fashion Panorama — The Italian New Wave, confirming Vogue Italia’s desire to create bridges and synergies between our country and the rest of the world,” says Francesca Ragazzi, head of editorial content at Vogue Italia.

“The main objective of this traveling exhibit is to tell the many stories of Made in Italy that make us proud today, demonstrating that there is new fertile ground thanks to the work of young designers who, with their different creativity and intuitions, are however united when it comes to their values and the desire to build a better future.”

By utilizing MIGreenPower by DTE Energy, to which Bedrock (owner of 1001 Woodward Ave.) 100 percent of the electricity consumption (for the installation, the in-person events, and the metaverse servers) for the entire month of September will be powered by renewable energy sources produced in Michigan.

The consular jurisdiction of the Consulate of Italy in Detroit includes five states, Michigan, Ohio, Indiana, Kentucky, and Tennessee. For further details about the Consulate, visit here.

The LoveITDetroit project was created by Consul Allegra Baistrocchi. More information regarding the exhibit and the 12 in-person events can be found at loveitdetroit.com.

Since 1924, the Michigan Chapter of the Dante Alighieri Society has been involved in the promotion of Italian language and culture through cultural events, Italian courses for children and adults, and PLIDA certification. For more information, visit dantemichigan.org.

Ludovica+Roberto Palomba, architects and designers, was founded by Palomba Serafini Associati in 1994 in Milan to focus on architecture, interior and industrial design, yacht design, and much more.

Vogue Italia, part of Vogue, is an influential voice for fashion and culture and is part of the Condé Nast publishing group. For more information, visit vogue.it.