The Suburban Collection in Novi today announced a facility expansion, which will add 180,000 square feet of event, exposition, meeting, and banquet space to the existing complex. The renovations are slated for completion in mid-2018, and the upgraded facility will include an event center hall, 14 new banquet rooms, and a second-story ballroom overlooking the space.
“The facility expansion is a direct response to the success of our annual event schedule, needs of our current clients, as well as inquiries from larger events wishing to utilize the venue,” says Blair Bowman, owner of the Suburban Collection Showplace. “We are delighted that we are able to make this significant investment to accommodate our client events and patrons. We are confident that this expansion will only enhance the positive economic impact the facility has on a local, regional, and state level.”
The new event center will feature 65,000 square feet of column-free space with 40-foot clear ceiling height, and will better accommodate larger events. The space is expected to attract larger gatherings, sports, and entertainment events. The center will also be used to accommodate the growth of the a Michigan State Fair over Labor Day weekend and the Michigan Shrine Circus held every spring.
The Suburban Collection is located at 46100 Grand River in Novi, and opened in 2005 as the Rock Financial Showplace. A privately owned and operated convention and exposition center, the business formerly operated as the Novi Expo Center in a repurposed manufacturing facility at I-96 and Novi Road.
IN RELATED NEWS Ram Truck today announced the company will be the presenting sponsor of the Michigan State Fair, which will be held Aug. 31-Sept. 4 at the Suburban Collection Showplace for the fifth consecutive year.
“Our working partnership with Ram Trucks has evolved quickly over the past couple of years,” says Steve Masters, executive director of the Michigan State Fair. “They have shown tremendous support and enthusiasm for the agricultural traditions of Michigan that we celebrate each year, and the Ram Truck Test Drive Experience has proven to be a very popular element of the event for our patrons. Ram offers great synergy for the State Fair audience, and we look forward to expanding our relationship over the next several years.”
Additional event information can be found here.