Connecticut’s Greenwich Hospitality Group Acquires Traverse City’s West Bay Beach Holiday Inn Resort

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West Bay Beach Holiday Inn Resort in Traverse City has been acquired by Connecticut’s Greenwich Hospitality Group. // Photograph Courtesy of West Bay Beach Holiday Inn Resort

The Greenwich Hospitality Group in Connecticut has acquired West Bay Beach Holiday Inn Resort in Traverse City for $23.2 million. The hotel is slated for a two-year transformation totaling more than $10 million.

The waterfront hotel was built in 1968 and has 179 rooms. The renovation will elevate the hotel to a four-star property, which will be renamed DELAMAR Traverse City. DELAMAR Traverse City LLC is the purchasing entity.

The construction is expected to take place over two years, and the hotel will remain open during the remodeling. Plans include a protected docking facility for transient and overnight visitors and a synergistic residential development component.

“Northern Michigan is one of America’s greatest year-round destinations and offers a variety of sporting, cultural, and scenic opportunities,” says Charles Mallory, CEO of Greenwich. “We are excited to bring the DELAMAR brand of hospitality to this beautiful part of the world.”

Mallory and George Cochran, an entrepreneur who lives in Maple City, Mich., comprise the ownership group.

Ghafari Concept Design in Grand Rapids and Kyle Evans of Northport are designers for the project. Cunningham-Limp, which has offices in Novi and Traverse City, will provide construction services.

Greenwich was founded in 1999 and owns and operates boutique hotels. DELAMAR is the flagship brand of Greenwich.

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