Connected Mobility Provider LogiGo Launches North American Operations in Downtown Detroit

LogiGo, a Brazilian provider of automotive connected mobility solutions, has opened an office on Woodward Avenue in Grand Circus, Detroit’s technology talent development group, and appointed a senior executive for its local office.
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LogiGo car
Brazil’s LogiGo has opened North American operations in Detroit. // Photo courtesy of LogiGo

LogiGo, a Brazilian provider of automotive connected mobility solutions, has opened an office on Woodward Avenue in Grand Circus, Detroit’s technology talent development group, and appointed a senior executive for its local office.

Industry veteran Victor Peltola is LogiGo’s head of commercial relationships and business development. Previously, he was worked in business development and customer group capacities at Flex Automotive, TRW, Borg Warner, and ITT.

“We believe there is no other company currently in the U.S. market with a turnkey solution from product conception, hardware design, software development, product validation, and manufacturing that provides auto OEMs with independent control of the in-dash system and its user data, without the need for data sharing as with comparable big-company technology platforms,” says Antonio Azevedo, founder and CEO of LogiGo.

LogiGo’s is demonstrating its in-dash technology for the first time in North America this week at the TU Automotive Conference at the Suburban Collection Showcase in Novi. The technology already is being used by Nissan and Mitsubishi in 100 percent of their passenger cars in the Brazilian and broader Latin American markets.

The company says its systems provide a personal, connected mobility, and infotainment relationship with the user, the vehicle, and the connected ecosystem around it. LogiGo’s absence of legacy infrastructure and its use of agile methodologies enables the company to develop and implement new systems for OEMs in one-third the market’s typical lead-time. This translates, it says, into significant development cost savings for OEMs and accelerates their monetization of the platform.

“LogiGo’s core technologies and approaches offer mobility OEMs distinct advantages in capturing the vast potential of the connected ecosystem,” says Azevedo. “We offer OEMs the opportunity to set their platform apart from all others – and to do so at a fraction of the development time and cost they incur today. They can stop overspending, beat the market with truly useful functionality, and attain real ownership over data and privacy.

“In short, the OEM can finally conquer the last screen vying for humanity’s attention – the screen in the car’s center console.”

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