Commerce Township’s Homedics Debuts New Branding, Brand Ambassadorship

Homedics, a health and wellness products company headquartered in Commerce Township, announced new branding campaign today with the slogan “Live Well. Be Well.”
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road of wellness
Health and wellness company Homedics introduced a new branding campaign led by the slogan “Live Well. Be Well.” // Stock Photo

Homedics, a health and wellness products company headquartered in Commerce Township, announced new branding campaign today with the slogan “Live Well. Be Well.”

With more than 30 years of experience in providing consumers with wellness solutions across a portfolio of massagers, humidifiers, air purifiers, and more, the brand is reinforcing its dedication to wellbeing in all ways, with a particular emphasis on the parallel between mind and body.

In tandem with this refreshed approach, Homedics has brought on lifestyle guru Joy Cho as brand ambassador to support its longstanding mission of promoting holistic wellness.

“Prioritizing wellness has always been key for me when finding balance in my family and work life,” says Cho, founder and creative director of Oh Joy! “I’ve been a longtime fan of Homedics products, many of which are staples throughout my own home. I couldn’t be more thrilled to join forces with a brand that emphasizes accessibility and convenience to enable healthier habits for all.”

In recent years, there has been a shift in the cultural mindset around self-care and mental wellbeing. This new focus on overall health has translated into an increased demand for wellness-driven technology, as consumers look for convenient ways to support the mind and the body in the everyday routine.

As an authority in the space and less than a year after the release of its mental wellness innovation — drift — Homedics’ new brand anthem aims to solidify its position as the go-to source for day-to-night health tech.

Homedics says this partnership is a match and allows Joy to showcase the simple ways people can incorporate items into their home that will help put self-care and wellbeing at the forefront. This synergistic partnership is the first of many for Homedics.

“For generations, my family has dedicated itself to providing one-of-a-kind wellness innovations that conveniently improve people’s wellbeing throughout all phases of their day and night,” says Daniel Kaufman, head of corporate strategy at FKA Brands.

“The new Homedics brand anthem illuminates what better living means today and what we’ve always known to be true — that there is an inherent connection between wellness of the mind and of the body. We want consumers to feel inspired and energized by our products to elevate all aspects of their wellness routine.”

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