Comcast, the nation’s fourth-largest cable television provider, says it will spend $5.7 million to upgrade and expand its Xfinity brand retail presence throughout Michigan. The investment will result in 10 new stores in the state by mid-2020.
An investment of $3 million next year will place new retail outlets in Brighton, Canton Township, Fort Gratiot, Inkster, Lansing, Roseville, Southfield, Taylor, Westland, and Pittsfield Township. The openings follow $1.7 million in investment this year for the launch of new stores in Grandville and Muskegon, and $1 million in upgrades at the company’s Midtown Detroit Xfinity Store and Comcast Business office.
The renovated and new stores are designed around the needs of customers, according to Comcast, providing them with an opportunity to explore, learn, and interact directly with the latest Xfinity services. The upgraded and new stores feature contemporary hands-on displays and comfortable seating areas where customers can interact with products from internet, video, and connected home solutions to Xfinity Mobile.
“These stores are designed to give customers an awesome experience,” says Melissa Bahoora, vice president of Michigan sales for Comcast. “Internet service, for example, is much more than a speed tier and price.”
Comcast also offers customers instruction from trained technology specialists on how to get more value from their products, like personalizing, managing, and controlling home WiFi.
The company’s new platform xFi lets customers optimize and evaluate their in-home WiFi performance, and they can view connected devices, pause WiFi access for any device, and set usage rules. In addition, Comcast recently introduced xFi Advanced Security to monitor, block, and inform customers of online threats to all connected devices.