Colliers International Finalizes Sale of Former Motor City Harley-Davidson Dealership in Farmington Hills

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Global real estate broker Colliers International, which operates a large practice in Southfield, today announced the sale of the former 35,090 square foot Motor City Harley-Davidson retail and automotive facility in Farmington Hills to an undisclosed limited liability company.

Paul Gobeille, senior vice president of Colliers International Detroit, represented the purchaser in the building’s transaction, which previously served as a sales and service center for Motor City Harley Davidson.

The buyer has plans to re-open the space as a high-tech work space for Farmington Hills-based Coretek Services, an IT services and consulting company. Coretek has been in business since 2005 and will use the Farmington Hills location as their new corporate headquarters. The company has more than 120 workers.

The building was vacated last summer when Motor City Harley-Davidson opened a new $15 million, 106,000-square-foot complex at 28400 Haggerty Rd. in Farmington Hills.

The new complex, which is located on 12 acres of land, was designed by Neumann/Smith Architecture, which has offices in Detroit and Southfield.

The new facility, which employs more than 70 workers, features a 34,000-square-foot showroom with a media center, a 15,000-square-foot brew pub, an on-site Harley Davison Riding Academy that offers instruction and a state-certified riding course, and a 12,000-square-foot storage area, which will accommodate up to 1,200 motorcycles.

The new facility also offers an indoor and outdoor space that serves as a gathering place for large groups of motorcycle riders.

“We want to crush the stereotype of the old biker deal, and outreach to people who would not normally come to our dealership,” says Craig Collins, a partner and general manager of Motor City Harley-Davidson. “We have a motley crew of customers, from lawyers to doctors, and they all like to ride Harleys.”

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