Cloud Cover Cannabis in Ann Arbor Refreshes Brand

Ann Arbor-based multi-state vertically integrated cannabis company C3 Industries today announced a comprehensive refresh of its Cloud Cover Cannabis brand, including updated packaging design, brand strategy, and a new website.
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C3 Industries' Webberville cultivation facility. The brand announced a redesign of the branding on its Cloud Cover Cannabis products. // Courtesy of C3 Industries
C3 Industries’ Webberville cultivation facility. The brand announced a redesign of the branding on its Cloud Cover Cannabis products. // Courtesy of C3 Industries

Ann Arbor-based multi-state vertically integrated cannabis company C3 Industries today announced a comprehensive refresh of its Cloud Cover Cannabis brand, including updated packaging design, brand strategy, and a new website.

The redesigned single-page website, which incorporates modern graphics and fonts, takes the user on a journey through the Cloud Cover story.

“We’re thrilled to unveil Cloud Cover 2.0, which better represents the brand’s high-quality product offering and standing as a leader in its markets,” says Vishal Rungta, president and CFO of C3 Industries.

The new packaging features a dark blue base color with the brand name written across the front in white, along with cloud images printed on. The company states the distinct new look will make the brand easily distinguishable on dispensary shelves.

“Cloud Cover’s bold new look is designed to resonate with our existing customer base and stand out to new customers. Alongside the new brand elements, our updated strategy will help spur market growth and cement Cloud Cover’s unique brand identity within our target consumer base,” says Rungta.

The company cultivates small-batch cannabis in Michigan, Massachusetts, and Oregon, with the Michigan facility located in Webberville, east of Lansing. This past July, C3 raised $25 million in an upsized and oversubscribed equity raise led by Madison Square Park Capital. C3 originally pursued $10 million in capital funding but received more than $50 million in verbal commitments.

Both Vishal Rungta, and his brother, Ankur, were selected for DBusiness magazine’s annual 30 in Their Thirties feature. Vishal’s profile can be found here, and Ankur can be read here.

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