Cloud Cannabis Co., a Muskegon-based cannabis company with a stated mission of destigmatizing and demystifying the shopping experience, and Wonderbrett, a Los Angeles cannabis brand known for its pioneering cultivation techniques, have announced a cultivation partnership to bring the product to Michigan.
Concurrently, Cloud announced the acquisition of a state-of-the-art 70,000 square foot grow facility. This cultivation at this facility will be led and overseen by Wonderbrett’s founders and senior cultivation team. Located in Kalamazoo, the facility features a cultivation space complete with power, lighting, and watering systems, along with space for additional expansion.
“Cloud Cannabis is the perfect partner for us in Michigan due to their expanding retail footprint, extraction and distribution across the state,” says Brett Feldman, co-founder of Wonderbrett. “This partnership will bring our expertise for the development of craft, small-batch, and artisanal products in California to a full-scale market in one of the nation’s fastest growing states for recreational cannabis.”
The structure is that of a partnership, rather than an out-of-state licensing deal. Both companies expect it will result in Wonderbrett’s product permeating the Michigan market and accelerating Cloud’s growth. It currently operates four stores, has 19 retail licenses, and 200 employees since launching in 2020.
The Michigan Marijuana Regulatory Agency reported cannabis flower sales exceeded $84 million in the month of July, yet money was left on the table due to a lack of supply. Cloud says this partnership is evidence the state’s cultivation license program has loosened its restrictions to support demand.
“This acquisition provides Cloud with full control over our supply chain, allowing us to provide our customers with the highest quality products and retail experiences, while also optimizing the overall profitability of our operations,” says Tyson Macdonald, CFO of Cloud.
“With all the pieces in place to distribute best of breed products across the entire Michigan marketplace, we are well positioned to work with the highest quality brands looking to enter the Michigan market. Wonderbrett is an ideal partner for us, a people first organization with the same focus on quality execution at all levels.”