Jack Aronson, founder of Clean Planet Foods in Royal Oak, today announced he is launching a new venture two months early in response to the COVID-19 pandemic. The company is manufacturing a new line of preservative-free entrees called Clean Planet Mindful MiniMeals.
Aronson plans to donate 10 percent of all profits from the venture to organizations helping people experiencing food insecurity during the pandemic. The entrepreneur is founder and former president of Canada’s Garden Fresh Gourmet, which he started in Ferndale with his wife, Annette.
“We moved the launch date of our quick heat-and-enjoy meals (from Clean Planet Foods) forward out of a sense of urgency during the COVID-19 pandemic,” Aronson says. “These meals are developed by chefs and are very nutritious, which is so important to help maintain good health right now. We are proud to give back to the community at this time of need.”
The six-ounce packages are BPA-free, act as heating vessels, and take one minute to heat up in the microwave. There are seven recipes including grilled chicken and broccoli over rice; fajita chicken and veggies over rice; chicken with corn over rice; cheese tortellini with tomato sauce; meat tortellini with tomato sauce; black bean, veggies, and rice vegetarian bowl; and Jamaican chicken, black beans, and rice.
The entrees are produced using high pressure processing that uses cold-water pressure to help food stay fresh longer without artificial preservatives.
Rolling curtains have been placed between workers at Clean Planet Foods’ production facilities in Royal Oak to ensure social distancing. Aronson has also partnered with Detroit City Distillery, which has created hand sanitizer for his team. Team members also are regularly gifted 40-pound boxes of fresh produce and vegetables to take home so they can minimize their grocery shopping time.
“My first priority is the safety and health of my dedicated workforce since without them, there’s no Clean Planet, and without Clean Planet, we can’t produce free meals for the community,” Aronson says. “My team worked at lightning speed to get this product out to our customers and those neediest in our community; they inspire me every day.”
Individual meals are $4 and sold in cases of 30 meals for $120. Shipping is available throughout the U.S.