The Chrysler brand of Auburn Hills’ Stellantis is launching its Athleisure Merchandise Collection created in collaboration between the Stellantis licensing and merchandising team and Winnie Cheung, chief designer — advance studio at Stellantis.
The Chrysler Athleisure Merchandise Collection is the third collaboration initiated by the Stellantis licensing and merchandising team with the product design office.
Previous collections include merchandise for both the Dodge and Jeep brands that were inspired by Stellantis North America designers.
“The Chrysler brand has always been about ingenious style and functionality with a focus on providing solutions to make things easier for our customers’ busy lifestyles,” says Chris Feuell, Chrysler brand CEO. “This special collaboration truly embodies what the brand represents with the ultimate goal of creating high quality and modern products that enable consumers to be comfortable while on the go, with practical sophistication.”
The Chrysler Athleisure Merchandise eight-piece collection includes hoodies, long sleeve T-shirts, leggings, a zip-up jacket, and a Chrysler-branded canteen.
“My inspiration for the Chrysler Athleisure Collection stems from my real-life experience as full-time mom and employee,” says Cheung. “The aesthetic of this collection is simple, modern with a versatile approach, allowing consumers to be chic, comfortable, and effortless in their everyday lives.”
The line of merchandise is now available for purchase here.