Chrysler Brand Debuts New Marketing Campaign for Pacifica Minivan

The Chrysler brand of Stellantis in Auburn Hills is launching a new multimedia advertising campaign — “Thanking Our Parents.”
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Chrysler Dog Mom Pacifica
“Dog Mom” is one of three commercials that are part of the new Chrysler Pacifica ad campaign. // Photo courtesy of Chrysler

The Chrysler brand of Stellantis in Auburn Hills is launching a new multimedia advertising campaign — “Thanking Our Parents.”

The campaign, created with the Doner agency in Southfield, dedicates the many awards and honors Chrysler Pacifica has received over the years to the many different types of parents who are inspiration for Chrysler, according to the automaker.

“With more than 175 honors and industry accolades, the Chrysler Pacifica is America’s most awarded minivan for seven years running, and we owe this achievement to the many parents out there who have been the inspiration for us as a brand to create and deliver innovative designs, features, and technology that provide our customers with the ultimate family vehicle,” says Chris Feuell, CEO of the Chrysler brand for Stellantis. “This campaign is our thank you to the parents and drivers and to let them know that without them, we wouldn’t be the awarded minivan we are today.”

The cross-channel campaign includes three 30-seconds spots that span across broadcast, social media channels, and online video.

One, titled “Boy Mom, highlights the chaos that comes with being a mother to multiple boys under the age of 10 and acknowledges that even though a parent’s hands may be full, keeping the family safe is a top priority. The ad gives recognition to the “Boy Mom” for being the inspiration behind the Chrysler Pacifica with the most standard safety features in the industry.

View the ad here.

A second version of the campaign is called “Empty Nesters.” It focuses on the parents dropping their last child off at college and acknowledges that a new kind freedom is on the horizon. The spot gives thanks to the “Empty Nesters” for being the inspiration in creating the Pacifica Plug-in Hybrid, which provides 520 miles of combined gas and electric driving range and built-in rear seat entertainment, allowing parents to pursue any adventure they want, or nothing at all.

Visit here to view “Empty Nesters.”

“Dog Mom,” the campaign’s third variant, highlights pet parents, especially those with big, fluffy dogs. The spot gives thanks to the pet parents who are the inspiration for creating the Chrysler Pacifica, which comes equipped with Stow ‘n Go seating and storage to organize all of toys and the integrated Stow ‘n Vac vacuum to clean up the mess they leave behind.

“Dog Mom” can be seen here.