The Chrysler brand of Stellantis in Auburn Hills is commemorating its 100th anniversary on June 6, 2025, which marks the exact day a century ago when Maxwell Motors officially became Chrysler Corp. with Walter P. Chrysler as president.
Chrysler’s former headquarters at the southwest convergence of I-75 and the Davison Freeway in Highland Park was a sprawling campus first developed in 1909 by Maxwell Motors. Through a series of mergers, expansions, and acquisitions, in 1925 Chrysler Corp. purchased what was Maxwell-Chalmers’ 150-acre manufacturing campus.
Chrysler is celebrating the occasion by honoring the founder’s legacy of innovation, engineering excellence, and memorable designs as well as launching a 100th anniversary edition of the Chrysler Pacifica plug-in hybrid minivan.
“Chrysler’s 100th anniversary is truly a once-in-a-lifetime opportunity,” says Chris Feuell, CEO of the Chrysler brand for Stellantis. “How often do you get to sit behind the wheel of history and feel what it was like when Chrysler revolutionized the road? Because Chrysler isn’t just a name — it’s a symbol of progress and a century of innovation.
“From engineering breakthroughs to design firsts, Chrysler has always been ahead of its time. And while we’ve brought amazing products to life over the past 100 years, we’re not done yet. The Chrysler brand continues to lead, with new innovations, bold ideas and continued investment in the future.”
Today, more than 1,500 employees will gather on the lawn at the Chrysler Technology Center in Auburn Hills for a group photo honoring those who have made 100 years of Chrysler possible.
The occasion also will be commemorated with a unique time capsule replica of the iconic toolbox Walter P. Chrysler used early in his career, sealed with rare Chrysler memorabilia and a list of names of those participating in the group photo.
Looking toward the future while celebrating the past, Chrysler this week introduced the 2026 Chrysler Pacifica 100th Anniversary Edition.
Available in a trio of colors — Red Hot, Bright White, and Hydro Blue — the Chrysler Pacifica 100th Anniversary Edition builds off the Chrysler Pacifica Select (front- or all-wheel drive) or Chrysler Pacifica Select Plug-in Hybrid, adding special-edition content, including:
- New “Est. 1925” Chrysler wing badge decal at the rear.
- Luster Gray polished wheels.
- Semi-gloss Granite Crystal fascia and grille trim.
- Semi-gloss Granite Crystal Chrysler wing badge on grille, with center in Anodized Ink.
- Gloss black mirror caps and black daylight openings.
- Safety Sphere package content, including ParkSense front park assist with stop and 360-degree surround view camera system.
The Pacifica Select model standard conten, includes a 10.1-inch touchscreen with Apple CarPlay and Android Auto, Stow ‘n Go seats (second- and third-row Stow ‘n Go on Select gas models), heated front seats and steering wheel, power-sliding side doors and power liftgate, safety features, including Blind-spot Monitoring and lane departure warning, and much more.
Options include the Uconnect Theater Family package with seatback video screens, upgraded Alpine 13-speaker audio, and built-in Amazon Fire TV.
The 2026 Chrysler Pacifica Select will be available at a starting U.S. manufacturer’s suggested retail price (MSRP) of $42,465, with the Pacifica Plug-in Hybrid Select available at a starting MSRP of $51,070. The Chrysler Pacifica 100th Anniversary Edition will be available at an MSRP of $44,390 ($47,385 with AWD) and at an MSRP of $52,565 for the Pacifica Plug-in Hybrid version (all prices exclude destination, taxes and fees). The Pacifica 100th Anniversary Edition will be available in the U.S. and Canada, with orders opening this month.
The Chrysler Century of Innovation sales event also will kick off in June to mark the brand’s 100 years of automotive innovation, and additional enthusiast events celebrating Chrysler’s 100 years are planned for later this summer.
For more information and updates on the Chrysler Century of Innovation celebration and on the Chrysler Century of Innovation sales event, visit Chrysler.com.
