Chevy’s New Line of Concept Cars Highlight Details in Red

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Chevrolet today unveiled a line of concept vehicles based of the Trax, Malibu, Camaro, Colorado, and Silverado models, all featuring metallic silver materials, a charcoal roof panel, and sporty red accents.

“The Chevrolet Red Line Series concepts integrate accessories that offer greater personalization choices,” says Jim Campbell, U.S. vice president of performance vehicles and motorsports at General Motors. “Each vehicle wears production and concept accessories thematically linked under the Red Line Series banner.”

Campbell says the Camaro concept has 20-inch wheels in graphite with red accents, red fog lamp details, and upper and lower grille inserts in red.

The Chevy Trax concept, a compact SUV, has graphite accents on the mirror caps, grille, and window moldings. The vehicle has 18-inch wheels with red accents and tinted tail lamp lenses and windows.

He says the Silverado concept has red tow hooks, 22-inch wheels, and a black-chrome exhaust tip.

Chevy designers also created a concept of the all-new, 2016 Chevrolet Spark, with 17-inch wheels and a lowered suspension gives the car an aggressive stance. Todd Parker, director of design at Chevrolet says the concept has similar sporty treatments to the Camaro, Sonic, and Cruze production models.

“Every Chevrolet has the DNA of the Corvette and the Spark RS concept shows how the brand’s smallest car can deliver big on personalization,” Parker says. “It advances the RS heritage and interprets it in an entirely new way.”

The vehicles will make their public debut at the SEMA Show in Las Vegas next month. 

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