Chevrolet’s 2021 Colorado midsize pickup truck – in its ZR2 performance trim package – makes its debut today as a competitor in the 2019 Method Race Wheels Laughlin Desert Classic, an off-road truck race in Laughlin, Nev.
Following its competitive introduction, the Colorado ZR2 will be on display at SEMA, Nov. 5-8, at the Las Vegas Convention Center.
When it goes on sale next year, the entire Colorado lineup will feature greater differentiation from trim package to trim package and the addition of the new Sand Dune Metallic exterior paint color option available on the Z71 and ZR2 models. All Colorado variants also will include revised front Chevy bowtie emblems and embossed Chevrolet tailgates in place of the traditional Chevy bowtie on the rear end of the vehicles.
“We’ve sold 520,000 Colorado pickups in five years through a relentless, foot-on-the-gas approach to product and feature updates,” says Bob Krapes, director of marketing for Chevrolet Trucks. “With its new-look front end and tailgate, Colorado will now have a more aggressive appearance to match its award-winning capability.”
The WT, LT and Z71 Colorado trim levels receive updated center bars, lower fascias, and front skid plates for 2021. WT and LT will feature all-new gold Chevy bowtie logos, while Z71 receives a black bowtie logo.
The ZR2 off-road performance variant will receive a new appearance. ZR2 will be the only Colorado model to feature the all-new, lettered, flow-through Chevrolet front fascia. ZR2’s new front end provides drivers with improved visibility and a more-aggressive look
The ZR2 package includes Multimatic DSSVTM position-sensitive dampers, standard front and rear electronic locking differentials, 2-inch suspension lift, 3.5-inch wider track, off-road rocker protection, cast iron control arms, Autotrac transfer case, multiple skid plates, and red tow hooks.
All 2021 Colorado models will be built at the General Motors Co. Wentzville Assembly Center in Missouri.