Detroit-based Chevrolet will commemorate the Camaro’s 50th anniversary this summer during the Woodward Dream Cruise with a plant tour, Camaro meet-up, a rare vehicle display, and more.
“Over the past half-century, the Camaro has fostered enthusiasm, camaraderie, and memories like few other vehicles,” says Steve Majoros, marketing director of Chevrolet Cars and Crossovers. “It’s a passion Chevrolet takes seriously and the activities this summer are a way of giving back to those who have made the Camaro an icon.”
Chevrolet will host Camaro owners and enthusiasts throughout the day on Aug. 18 at the company’s Lansing Grand River plant near downtown Lansing. During the event, visitors will have the opportunity to tour the plant and attend a car show and a heritage display, and network with Camaro team members.
In addition, there will be a Camaro-only parking area for up to 500 cars, a tent offering Camaro anniversary merchandise, and on-site food vendors.
“This is an unprecedented opportunity to get a behind-the-scenes look at building the Camaro from the ground up,” says Todd Christensen, Camaro marketing manager. “Whether you’re a Camaro owner or simply a fan, it’s an event you won’t want to miss.”
A Camaros and Coffee event will be held on Aug. 19 at the Joe Louis Arena Riverfront parking lot, located at 19 Steve Yzerman Dr. Leaving from the arena, 50th Anniversary edition Camaros will lead a Camaro Rally toward Woodward Avenue, where participants can drive the cruise route. Space for 500 cars is available.
A Camaro heritage display at Chevrolet’s site for the Woodward Dream Cruise will take place on Aug. 20. The display will include rare and milestone examples from the car’s six generations, including the 2017 Camaro ZL1 and 1LE models.
Chevrolet unveiled the Camaro in September 1966. In its first model year, it achieved 220,906 sales.
For more information, visit camarofifty.com/.