Chevrolet today announced it has renewed its Major League Baseball sponsorship, a partnership that dates back to 2005. Chevy will continue to be the official vehicle of the MLB, and also becomes the official automotive sponsor of the MLB and USA Baseball’s Play Ball initiative, under the terms of multi-year sponsorship deal.
“Chevrolet’s partnership with Major League Baseball is a natural fit and allows the brand and our dealers to connect with generations of Americans on a personal level through the support of hometown teams at both the professional and youth levels,” says Paul Edwards, vice president of U.S. marketing for Chevrolet.
Chevy is joining the MLB and USA Baseball for the second season of the Play Ball initiative, an effort to encourage participation in baseball and softball activities among all age groups. In addition to year-round local events, MLB and USA Baseball will hold a Play Ball weekend, featuring youth baseball activities across the country.
“Providing young people with more access and opportunities to play baseball is an important priority for us,” says Noah Garden, MLB’s executive vice president of business. “Chevy’s commitment to youth baseball aligns perfectly with the goals of Play Ball. This renewal displays an ever-increasing commitment to our partnership and to youth baseball players all over the country.”
Participating youth baseball teams will receive equipment, sponsorship checks, and fundraising opportunities from Chevy, as well as instructional clinics from the MLB.
The multi-year sponsorship agreement maintains Chevrolet’s exclusive category rights, and the automotive company will continue to present the Ted Williams All-Star Game Most Valuable Player Award and the World Series Most Valuable Player Award.