Chevrolet and Olympia Entertainment today announced the expansion of their partnership, making Chevrolet the official vehicle of the upcoming Little Caesars Arena. The two also are official vehicle partners at Comerica Park, home to the Detroit Tigers.
Chevrolet’s imprint on the 20,000-seat Little Caesars Arena — scheduled to open in September at Woodward Avenue and Henry Street — will include on-ice branding, nameplates on the northeast entrance, and the Chevrolet Plaza, which will feature a large video screen and concert and community programming throughout the year.
“We have enjoyed a fantastic relationship with the Detroit Red Wings and it was an honor for Chevrolet to celebrate the historic final season with the team and the fans at Joe Louis Arena,” says Paul Edwards, U.S. vice president of Chevrolet marketing.
“We look forward to continuing to support the Red Wings and the revitalization of our hometown, the city of Detroit, as a landmark partner in the new Little Caesars Arena — a perfect complement to our partnership with the Detroit Tigers and presence at Comerica Park.”
In addition to its partnership with the Detroit Red Wings since 2015, Chevrolet is also the official vehicle of several other Ilitch Holdings companies, including the Detroit Tigers, the Fox Theatre, and Olympia Entertainment.