Based on a concept vehicle unveiled at the SEMA trade show, Chevrolet is introducing the 2021 Silverado HD Carhartt Special Edition, a partnership between two iconic Detroit brands.
Built on the Silverado 2500 LTZ crew cab, the special edition is paired with the Z71 off-road package, including tuned twin-tube Rancho shocks, hill descent control, skid plates, and a Carhartt-themed interior.
“Over the last century, both Carhartt and Chevrolet have earned a reputation for building long-lasting products that stand the test of time,” says Janet Ries, vice president of marketing at Carhartt. “This truck represents a true collaboration of our brands coming together to create a durable, purpose-built truck for people who not only work hard on the jobsite, but also live a rugged lifestyle.”
Brian Sweeney, vice president of Chevrolet, says, “When the concept vehicle was shown, consumer response exceeded even our highest expectations. Listening to the enthusiastic feedback of show-goers and trucks enthusiasts led to the development of the production truck that customers have been clamoring for.”
The special edition truck is offered exclusively in the mosaic black metallic exterior with pinstripe detailing in Carhartt gold, Carhartt badging on the doors and tailgate, 20-inch wheels with all-terrain tires, and a soft rollup tonneau cover embossed with the Carhartt logo. Black vent hood detailing, tow hooks, and a tailgate bowtie also differentiate this model. A chrome grille surround and inserts and body-color front and rear bumpers, further add to the exterior styling.
The Carhartt-themed interior includes all-weather floor liners with the Carhartt badge, two-tone jet black and Carhartt brown leather-appointed seats with unique stitching, and Carhartt embroidered headrests.
The production Silverado HD Carhartt Special Edition will be on display at the 2019 SEMA Show, Nov. 5-8 in Las Vegas, and it will be available for sale at Chevrolet dealerships in fall 2020.