Detroit-based General Motors Co.’s Chevrolet and Shell today announced they will introduce the industry’s first embedded, in-dash fuel payment and savings system. It will allow drivers of eligible Chevrolet vehicles to pay directly through the touchscreen in their vehicles when they get gas at participating Shell stations.
Users will select their preferred station location. The program will generate a code that allows the user to activate a pump. Payment is automatically charged to the payment method on file. The program is powered by Marketplace, a platform for on-demand reservations and purchases of goods and services.
“We introduced Marketplace to deliver value, productivity, and convenience to our customers,” says Rick Ruskin, senior manager of online commerce for Chevrolet. “Bringing the Shell pay and save functionality right on the touchscreen of our vehicles is the latest advancement of this platform, allowing drivers to simply access Fuel Rewards and pay for gas while inside their car.”
Shell already uses Marketplace to provide customers navigation to the nearest Shell station, information about Shell amenities, and the ability to sign up for the Fuel Rewards program.
“Being the first to deliver this type of in-dash fuel payment and savings is very exciting,” says Sydney Kimball, vice president of fuel sales and marketing Americas for Shell Oil Products U.S. “At Shell, we are constantly working to develop better products and services for our customers, and we are always evolving according to their transforming needs and expectations around convenience, quality, digitalization, and service. We’re thrilled to be working with Chevrolet to make this a reality.”
The program is piloting in select markets with a nationwide rollout planned throughout the coming months. Marketplace is available in eligible 2017MY and newer Chevrolet vehicles in the United States.