Carhartt Teams Up with Guinness on Limited Edition Line

Dearborn’s Carhartt has teamed up with Ireland’s Guinness to release a limited-edition fall collection featuring an archival Guinness logo.
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Guinness x Carhartt Heritage Collection
The limited edition Guinness x Carhartt Heritage Collection is the third collaboration between Carhartt and Guinness. // Photo courtesy of Carhartt

Dearborn’s Carhartt has teamed up with Ireland’s Guinness to release a limited-edition fall collection featuring an archival Guinness logo.

The Guinness x Carhartt Heritage Collection will be available starting Sept. 30 on Carhartt’s website and in select Carhartt stores. The Guinness logo dates back to the 19th and early 20th centuries.

The collection includes Carhartt men’s and women’s long- and short-sleeve T-shirts, hoodies, beanies, aprons, and a beer sling.

“We are thrilled to launch our third collaboration with our friends at Guinness, celebrating generations of hard work,” says Janet Ries, vice president of marketing at Carhartt. “Our new collection honors the unique heritage of our brands and those who have a passion for their craft.”

The companies have a combined 392-year history, and this is the third collaboration between the two. They are giving away a bundle of the new products through a competition on the Guinness U.S. social media channels. Fans 21 and older can check out @GuinnessUS on Facebook, Instagram, and Twitter for the chance to win a hoodie, long-sleeve shirt, short-sleeve shirt, and beanie. The competition will come to a close Tuesday.

The new collection’s logo design traces back to the brewery’s first 200 years (1759-1959) before Guinness started bottling its beers on-site at the St. James’s Gate Brewery in Dublin. Local pub owners in Ireland and Great Britain used to purchase Guinness in wooden casks and bottle it at the pubs. The Guinness brewery would issue personalized labels for the pub owners to affix to the bottles.

In overseas markets, Guinness worked with third-party bottling companies to bottle and distribute Guinness Stout around the world. The export bottlers would add their own symbol to the Guinness label to distinguish their bottles and territories. The symbols, many of which were animals, also served as identifiers for those who couldn’t read English or pronounce the Guinness name.

The Guinness Archives at the Guinness Storehouse in Dublin contains thousands of examples of the personalized labels. The Carhartt x Guinness Heritage Collection contains five designs from the archives: the Guinness Porter label from Ireland as well as the rooster, pig, wolf, and O’Brien’s Dagger brand labels from overseas bottlers.

The Guinness brand was established when Arthur Guinness signed a 9,000-year lease on St. James’s Gate Brewery in Dublin. The stout is now brewed in 49 countries.

Established in 1889, Carhart is a workwear brand with more than 5,500 associates worldwide.

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