Clothing workwear brand Carhartt in Dearborn has developed a new line of workwear for women of all shapes, sizes, and lifestyles with the launch of its Women’s Spring 2024 collection.
Consisting of durable lightweight Tencel branded fibers in both Jersey and French terry knitted styles, the Women’s Spring 2024 collection features new Carhartt sweatshirts and tees designed to be soft, comfort, and durable, both on and off the job.
Now available on carhartt.com and select retailers nationwide, each piece was created to offer the soft, warm texture usually found in sweatshirts and knits with durability, according to the company.
“After meeting with real women in the field, we repeatedly heard they needed lighter, more comfortable clothes versatile enough for both on and off the job that could outlast their day,” says Samantha Denton, vice president of women’s category at Carhartt. “We went to work to design products that feel softer and lighter, wear better, and add breathability, without sacrificing durability. This collection is truly inspired by women, designed by women, and built for women who know the definition of hard work.”
Carhartt first producing women’s coveralls for industry workers in 1917. Recognizing “work” for today’s women includes many occupations and responsibilities with different needs, Carhartt says the new women’s collection is built to be durable and comfortable.
“As a brand built on serving all hardworking people since 1889, creating the best gear possible for women is woven into the fabric of Carhartt’s history, and its future,” says Susan Hennike, chief brand officer at Carhartt. “Our new line of women’s gear represents a key innovation milestone further emphasizing that Carhartt is a brand for her, as we continue to empower and support women to go make history and light the way for future generations.”
Featuring both new products and new spring colorways, including lilac haze, dried clay, coral glow, and tropical peach, the Carhartt Women’s Spring 2024 collection with Tencel brand includes:
- French terry crewneck sweatshirt.
- French terry Henley sweatshirt.
- French terry short sleeve sweatshirt.
- Crewneck t-shirts.
Carhartt says the Tencel fiber series is the first of many upcoming new products. Later this year, the company plans to launch several additional lightweight women’s products, ranging from more durable workpants and joggers, to gear designed for sun protection.
